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Innovation is the 'buzz' topic for the 21st century manager. Now it's time to learn from those who have been doing it for centuries ? creative artists.
Wondering how your firm can sustain competitive advantage? This book suggests you might look to contemporary artist Damian Hirst, or pop-star Madonna for guidance on successful strategies for driving innovation and creativity in business.
This book is a fresh and entertaining course on key strategies for successful business innovation. The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm.
Innovation is the 'buzz' topic for the 21st century manager. Now it's time to learn from those who have been doing it for centuries ? creative artists.
Wondering how your firm can sustain competitive advantage? This book suggests you might look to contemporary artist Damian Hirst, or pop-star Madonna for guidance on successful strategies for driving innovation and creativity in business.
This book is a fresh and entertaining course on key strategies for successful business innovation. The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm.
Adjusting to change, letting go of control, focusing on wellbeing, practicing yoga, and simply trusting and accepting what is has been a profound learning experience for Anderson.
Foreword by Costas Markides ix
Preface xiii
About the Authors xvii
1 Madonna 1
Strategy on the Dance Floor
2 Titian 25
Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century
3 Hirst 45
The Shark is Dead - How to Build Yourself a New Market
4 Beuys 69
Understanding Creativity - Is Every Manager an Artist?
5 Picasso, van Gogh & Gauguin 91
Art Lessons for Global Managers
6 Koons 111
Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection
7 Paik 133
Global Groove - Innovation through Juxtaposition
8 Interview with Gerrit Gohlke, artnet 159
References 171
Index 175
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 200 S. |
| ISBN-13: | 9780470661062 |
| ISBN-10: | 0470661062 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Anderson, Jamie
Reckhenrich, Jörg Kupp, Martin |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 15 mm |
| Von/Mit: | Jamie Anderson (u. a.) |
| Erscheinungsdatum: | 14.02.2011 |
| Gewicht: | 0,464 kg |
Adjusting to change, letting go of control, focusing on wellbeing, practicing yoga, and simply trusting and accepting what is has been a profound learning experience for Anderson.
Foreword by Costas Markides ix
Preface xiii
About the Authors xvii
1 Madonna 1
Strategy on the Dance Floor
2 Titian 25
Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century
3 Hirst 45
The Shark is Dead - How to Build Yourself a New Market
4 Beuys 69
Understanding Creativity - Is Every Manager an Artist?
5 Picasso, van Gogh & Gauguin 91
Art Lessons for Global Managers
6 Koons 111
Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection
7 Paik 133
Global Groove - Innovation through Juxtaposition
8 Interview with Gerrit Gohlke, artnet 159
References 171
Index 175
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 200 S. |
| ISBN-13: | 9780470661062 |
| ISBN-10: | 0470661062 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Anderson, Jamie
Reckhenrich, Jörg Kupp, Martin |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 15 mm |
| Von/Mit: | Jamie Anderson (u. a.) |
| Erscheinungsdatum: | 14.02.2011 |
| Gewicht: | 0,464 kg |
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