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Flying Off Course
Airline Economics and Marketing
Taschenbuch von Rigas Doganis
Sprache: Englisch

74,45 €*

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Beschreibung
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Über den Autor

Rigas Doganis is a former airline chief executive and was a non-executive director of both easyJet and South African Airways. He has worked as an aviation consultant and adviser to numerous airlines, governments, banks, the European Commission, the United Nations and the World Bank. He was also Professor and Head of the Air Transport Department at Cranfield University, UK.

Inhaltsverzeichnis

Introduction; 1 Characteristics and trends in the airline operations; 2 International regulation - bilateralism or 'open skies'; 3 Understanding the structure of airline costs; 4 Determinants of airline costs; 5 The economics of the low-cost model; 6 The economics of leisure charters; 7 Alliances as a management tool; 8 Airline marketing - the role of passenger demand; 9 Forecasting demand; 10 Product planning; 11 Pricing for profit?; 12 The impact of ancillaries BY DR. JOHN F. O'CONNELL; 13 The economics of air freight; 14 Strategies for success

Details
Erscheinungsjahr: 2019
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781138224247
ISBN-10: 1138224243
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Doganis, Rigas
Hersteller: Taylor & Francis Ltd
Maße: 246 x 174 x 25 mm
Von/Mit: Rigas Doganis
Erscheinungsdatum: 14.01.2019
Gewicht: 0,639 kg
Artikel-ID: 114813486
Über den Autor

Rigas Doganis is a former airline chief executive and was a non-executive director of both easyJet and South African Airways. He has worked as an aviation consultant and adviser to numerous airlines, governments, banks, the European Commission, the United Nations and the World Bank. He was also Professor and Head of the Air Transport Department at Cranfield University, UK.

Inhaltsverzeichnis

Introduction; 1 Characteristics and trends in the airline operations; 2 International regulation - bilateralism or 'open skies'; 3 Understanding the structure of airline costs; 4 Determinants of airline costs; 5 The economics of the low-cost model; 6 The economics of leisure charters; 7 Alliances as a management tool; 8 Airline marketing - the role of passenger demand; 9 Forecasting demand; 10 Product planning; 11 Pricing for profit?; 12 The impact of ancillaries BY DR. JOHN F. O'CONNELL; 13 The economics of air freight; 14 Strategies for success

Details
Erscheinungsjahr: 2019
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781138224247
ISBN-10: 1138224243
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Doganis, Rigas
Hersteller: Taylor & Francis Ltd
Maße: 246 x 174 x 25 mm
Von/Mit: Rigas Doganis
Erscheinungsdatum: 14.01.2019
Gewicht: 0,639 kg
Artikel-ID: 114813486
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