Michael Killen: From Single to Scale

Cover: 9781484238134 | From Single to Scale | Michael Killen | Taschenbuch | ix | Englisch

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Beschreibung

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:

Do I have to do the work or can I outsource it to someone else?

Can I receive 1,000 orders tomorrow and handle it?

Is the process/delivery repeatable so anyone can do it?

What You'll Learn

Develop a profitable, scalable business from what yoüre doing now

Create content and attract an audience to that content

Outsource your scalableprocess

Scale your profit and money management

Optimize your growth and prioritize meeting and exceeding your goals

Who This Book Is For

Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Do I have to do the work or can I outsource it to someone else?

Can I receive 1,000 orders tomorrow and handle it?

Is the process/delivery repeatable so anyone can do it?

What You'll Learn

Who This Book Is For

Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Über den Autor

Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.

Zusammenfassung

Teaches how to scale via three pragmatic and practical laws that have proven results

A play-by-play book that maps out the scaling process with examples, sales copy, pre-written email sequences, and more

Provides examples and steps taken by successful businesses that have scaled

Inhaltsverzeichnis

Chapter 1: Why You Need to Scale.- Chapter 2: What's Stopping You From Scaling?.- Chapter 3: Types of single person, scalable businesses.- Chapter 4: Developing a Scalable Product from What You've Got.- Chapter 5: Creating Content for a Scalable Product.- Chapter 6: Building a Larger Audience.- Chapter 7: Connecting More of That Audience to a Scalable Product.- Chapter 8: Why Process Is the Key to Scale.- Chapter 9: Outsourcing the Scalable Process.- Chapter 10: Growth Optimization.- Chapter 11: Profit and Money Management to Scale.- Chapter 12: Scale and Growth Are Just Around the Corner.-

Details

Erscheinungsjahr:	2018
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	ix 221 S. 5 s/w Illustr. 221 p. 5 illus.
ISBN-13:	9781484238134
ISBN-10:	1484238133
Sprache:	Englisch
Herstellernummer:	978-1-4842-3813-4
Einband:	Kartoniert / Broschiert
Autor:	Killen, Michael
Auflage:	First Edition
Hersteller:	APRESS
Verantwortliche Person für die EU:	APress in Springer Science + Business Media, Heidelberger Platz 3, D-14197 Berlin, juergen.hartmann@springer.com
Maße:	235 x 155 x 13 mm
Von/Mit:	Michael Killen
Erscheinungsdatum:	08.09.2018
Gewicht:	0,359 kg

Artikel-ID: 113989697