Donald P. Green: Get Out the Vote

Cover: 9780815736936 | Get Out the Vote | How to Increase Voter Turnout | Green (u. a.)

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Beschreibung

The most important element in every election is getting voters to the polls-these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.
In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing" through friend-to-friend communication and events.
Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.

Über den Autor

By Donald P. Green and Alan S. Gerber

Inhaltsverzeichnis

Contents:

Preface

1. Introduction: Why Voter Mobilization Matters

2. Evidence versus Received Wisdom

3. Door-to-Door Canvassing

4. Leaflets and Signage

5. Direct Mail

6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls

7. Electronic Mail, Social Media, and Text Messaging

8. Using Events to Draw Voters to the Polls

9. Using Mass Media to Mobilize Voters

10. Voter Registration and Voter Turnout

11. Strategies for Effective Messaging

12. What Works, What Doesn't, and What's Next

Appendixes

A. Meta-Analysis of Door-to-Door Canvassing Experiments

B. Meta-Analysis of Direct Mail Experiments

C. Meta-Analysis of Phone-Call Experiments

Notes

Index

Details

Erscheinungsjahr:	2019
Genre:	Importe , Politikwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780815736936
ISBN-10:	0815736932
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Green, Donald P. Gerber, Alan S.
Auflage:	4th Edition
Hersteller:	Brookings Institution Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 15 mm
Von/Mit:	Donald P. Green (u. a.)
Erscheinungsdatum:	27.08.2019
Gewicht:	0,418 kg

Artikel-ID: 121006185