Helena Grinshpun is a Lecturer in the Department of Asian Studies at the Hebrew University of Jerusalem.

Introduction The Coffee Shock The Power of the Banal Imbibing Culture: Coffee as a Case Study The Structure of the Book Chapter 1: The Mundane Exoticism Introduction: Temples and Other GoodsThe Cultural Face of Coffee: From Turkish Baths to Ginza PalaceThe Politics of Authenticity and the Coffee DiscoursePackaging the Coffee Experience: Coffee Shops, Theme Parks, and Other FantasiesThe Empire Strikes Back: Switching the CodeThe Coffee Question and the Movement of Culture Chapter 2: Acquiring the Taste for Coffee Introduction: The Power of the Brand Exploring Consumer Education: Taste, Authority, and Self-discovery Passion, Mission, Education: Teaching the Coffee Science Branding Paradigms and the Paradox of Consumption Chapter 3: The City and the Chain Introduction: Airports, Cities, and Global ChainsFrom Sakariba to Starbucks: Redefining Space and Place in the CityThe City and the Chain: Crafting the New Public SpaceConclusions: Global Chains in Local City-Making Conclusion: Not on Coffee Alone