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Acknowledgments
1. Eye of the Beholder: Defining Negative Campaigning
2. What Good Old Days?: Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War
3. Going Nuclear 1964: The Rise of Television Attack Ads
4. Dismissive Politics: The Governor against the Actor
5. "The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 1970
6. Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms
7. Dole-Gingrich: Going Negative Early and Often
8. The Politics of Fear: Negative Campaigning in the Post-9/11 World
9. Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity
10. A Double-Edged Sword: When Negative Campaigning Backfires
11. Hitting the Mark: Negative Campaigning Efforts that Just Plain Worked
12. It's in the Mail: Negative Campaigning Comes Home
13. Conclusion: The Future of Negative Campaigning
14. A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections
15. Singe but Don't Burn: Negative Campaigning in the 2008 Presidential Election
Selected Bibliography
Index
About the Author
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Kommunikationswissenschaften |
| Genre: | Importe, Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9780742599819 |
| ISBN-10: | 0742599817 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mark, David |
| Auflage: | Updated Edition |
| Hersteller: | Rowman & Littlefield Publishers |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 18 mm |
| Von/Mit: | David Mark |
| Erscheinungsdatum: | 16.04.2009 |
| Gewicht: | 0,49 kg |
Acknowledgments
1. Eye of the Beholder: Defining Negative Campaigning
2. What Good Old Days?: Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War
3. Going Nuclear 1964: The Rise of Television Attack Ads
4. Dismissive Politics: The Governor against the Actor
5. "The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 1970
6. Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms
7. Dole-Gingrich: Going Negative Early and Often
8. The Politics of Fear: Negative Campaigning in the Post-9/11 World
9. Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity
10. A Double-Edged Sword: When Negative Campaigning Backfires
11. Hitting the Mark: Negative Campaigning Efforts that Just Plain Worked
12. It's in the Mail: Negative Campaigning Comes Home
13. Conclusion: The Future of Negative Campaigning
14. A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections
15. Singe but Don't Burn: Negative Campaigning in the 2008 Presidential Election
Selected Bibliography
Index
About the Author
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Kommunikationswissenschaften |
| Genre: | Importe, Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9780742599819 |
| ISBN-10: | 0742599817 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mark, David |
| Auflage: | Updated Edition |
| Hersteller: | Rowman & Littlefield Publishers |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 18 mm |
| Von/Mit: | David Mark |
| Erscheinungsdatum: | 16.04.2009 |
| Gewicht: | 0,49 kg |
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