Günther Selichar's preferred thematic field of work, and his oeuvre has revolved around it since the early 1980s, is the media and mass media.

This publication not only documents in its entirety what is probably his most extensive body of work Who's Afraid of Blue, Red and Green? (1990-2017), which comprises 30 projects working with photography, painting, print and most notably public (media) space, but also includes references to all important work series made during this time and connected to it in terms of content, as well as the cooperations with his wife, Loredana Flore-Selichar. The book further brings together texts written by longstanding companions, both theorists and curators, as well as interpretations by a younger generation of writers from the US, Germany, Switzerland and Austria, who approach this multi-layered and much discussed oeuvre in an extremely interesting way, and a text by Günther Selichar himself, in which he reveals programmatic reflections on the thinking behind his work.

The book was meticulously and elaborately designed with three different covers by Leipzig based graphic design agency Lamm&Kirch.