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"Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!"
-Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine?
"Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page."
-Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
"Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!"
-Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine?
"Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page."
-Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Notes on Measurements and Terminology vii
Acknowledgments viii
Prologue: The World's Greatest Beer ix
Introduction: What Is Guinness Stout? xiii
1 Origins 1
2 Arthur Guinness, Brewer 11
3 A Family Business 25
4 Generations and Dynasties 35
5 Bottlers and the Export Trade 43
6 Building Sales While Building Rails 49
7 A Public Company 55
8 The Guinness World Travellers 65
9 To the Ends of the Earth, and Manchester, Too 75
10 War at Home and Abroad 81
11 Trouble, Triumph, and the Toucan 87
12 Brewed in Britain and America, Too 103
13 World War II 111
14 The Postwar Years 119
15 Great Men and Great Ideas 129
16 A Family Business at Two Hundred 137
17 Nitrogenation, the Really Great Idea 145
18 A Lager Called Harp 151
19 Into Africa, Malaysia, and Beyond 155
20 Diversification and Expansion 165
21 The Watershed Decade 171
22 A Widget in the Pint 187
23 A Growing Company and the Perfect Pint 193
24 Guinness in the Twenty-First Century 205
25 Inside the Gate with the Master Brewer 215
Epilogue: The World's Greatest Beer 225
Appendix A: Generations of the Guinness Family in the Leadership of the Family Business 229
Appendix B: Guinness Head Brewers 233
Bibliography 237
About the Author 239
Index 241
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 272 S. |
| ISBN-13: | 9780470120521 |
| ISBN-10: | 0470120525 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Yenne, Bill |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 19 mm |
| Von/Mit: | Bill Yenne |
| Erscheinungsdatum: | 01.09.2007 |
| Gewicht: | 0,556 kg |
Notes on Measurements and Terminology vii
Acknowledgments viii
Prologue: The World's Greatest Beer ix
Introduction: What Is Guinness Stout? xiii
1 Origins 1
2 Arthur Guinness, Brewer 11
3 A Family Business 25
4 Generations and Dynasties 35
5 Bottlers and the Export Trade 43
6 Building Sales While Building Rails 49
7 A Public Company 55
8 The Guinness World Travellers 65
9 To the Ends of the Earth, and Manchester, Too 75
10 War at Home and Abroad 81
11 Trouble, Triumph, and the Toucan 87
12 Brewed in Britain and America, Too 103
13 World War II 111
14 The Postwar Years 119
15 Great Men and Great Ideas 129
16 A Family Business at Two Hundred 137
17 Nitrogenation, the Really Great Idea 145
18 A Lager Called Harp 151
19 Into Africa, Malaysia, and Beyond 155
20 Diversification and Expansion 165
21 The Watershed Decade 171
22 A Widget in the Pint 187
23 A Growing Company and the Perfect Pint 193
24 Guinness in the Twenty-First Century 205
25 Inside the Gate with the Master Brewer 215
Epilogue: The World's Greatest Beer 225
Appendix A: Generations of the Guinness Family in the Leadership of the Family Business 229
Appendix B: Guinness Head Brewers 233
Bibliography 237
About the Author 239
Index 241
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 272 S. |
| ISBN-13: | 9780470120521 |
| ISBN-10: | 0470120525 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Yenne, Bill |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 19 mm |
| Von/Mit: | Bill Yenne |
| Erscheinungsdatum: | 01.09.2007 |
| Gewicht: | 0,556 kg |
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