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Cover: 9781473692145 | How to Get to Great Ideas | A system for smart, extraordinary thinking
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How to Get to Great Ideas
A system for smart, extraordinary thinking
Buch von Dave Birss
Sprache: Englisch

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Beschreibung
A tangible approach to the seemingly intangible matter of creativity in business, providing advice on techniques for bringing about new and constructive ideas.
A tangible approach to the seemingly intangible matter of creativity in business, providing advice on techniques for bringing about new and constructive ideas.
Über den Autor
Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he led the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne, and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organizations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses.

He's the founder and editor of the online magazine OpenForIdeas.org, where he's collecting the best thinking on every stage of the creative process for business. He's also the brains behind RIGHT THINKING, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.
Details
Erscheinungsjahr: 2018
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781473692145
ISBN-10: 1473692148
Sprache: Englisch
Einband: Gebunden
Autor: Birss, Dave
Hersteller: John Murray Press
Maße: 223 x 142 x 25 mm
Von/Mit: Dave Birss
Erscheinungsdatum: 08.11.2018
Gewicht: 0,352 kg
Artikel-ID: 114085146
Über den Autor
Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he led the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne, and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organizations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses.

He's the founder and editor of the online magazine OpenForIdeas.org, where he's collecting the best thinking on every stage of the creative process for business. He's also the brains behind RIGHT THINKING, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.
Details
Erscheinungsjahr: 2018
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781473692145
ISBN-10: 1473692148
Sprache: Englisch
Einband: Gebunden
Autor: Birss, Dave
Hersteller: John Murray Press
Maße: 223 x 142 x 25 mm
Von/Mit: Dave Birss
Erscheinungsdatum: 08.11.2018
Gewicht: 0,352 kg
Artikel-ID: 114085146
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