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Cover: 9780521613064 | How Voters Decide | Information Processing During Election Campaigns
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How Voters Decide
Information Processing During Election Campaigns
Taschenbuch von Richard R. Lau (u. a.)
Sprache: Englisch

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Beschreibung
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
Über den Autor
Richard Lau is Professor of Political Science and Director of the Walt Whitman Center for the Study of Democracy in the Political Science Department at Rutgers University. His research has been supported by the National Institute of Health, the National Science Foundation, the Ford Foundation, and the Carnegie Corporation. He has published in all of the major journals in political science and social psychology, and recently wrote (with Gerald Pomper) Negative Campaigning: An Analysis of U.S. Senate Elections (2004).
Inhaltsverzeichnis
Part I. Theory and Methods: 1. Introduction; 2. A new theory of voter decision making; 3. Studying voting as a process; 4. What is correct voting?; Part II. Information Processing: 5. What voters do - a first cut; 6. Individual differences in information processing; 7. Campaign effects on information processing; Part III. Politics: 8. Evaluating candidates; 9. Voting; 10. Voting correctly; 11. Political heuristics; Part IV. Conclusion: 12. A look back, and a look forward; Part V. Appendices and References.
Details
Erscheinungsjahr: 2006
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9780521613064
ISBN-10: 052161306X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lau, Richard R.
Redlawsk, David P.
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 22 mm
Von/Mit: Richard R. Lau (u. a.)
Erscheinungsdatum: 01.04.2006
Gewicht: 0,594 kg
Artikel-ID: 102222310
Über den Autor
Richard Lau is Professor of Political Science and Director of the Walt Whitman Center for the Study of Democracy in the Political Science Department at Rutgers University. His research has been supported by the National Institute of Health, the National Science Foundation, the Ford Foundation, and the Carnegie Corporation. He has published in all of the major journals in political science and social psychology, and recently wrote (with Gerald Pomper) Negative Campaigning: An Analysis of U.S. Senate Elections (2004).
Inhaltsverzeichnis
Part I. Theory and Methods: 1. Introduction; 2. A new theory of voter decision making; 3. Studying voting as a process; 4. What is correct voting?; Part II. Information Processing: 5. What voters do - a first cut; 6. Individual differences in information processing; 7. Campaign effects on information processing; Part III. Politics: 8. Evaluating candidates; 9. Voting; 10. Voting correctly; 11. Political heuristics; Part IV. Conclusion: 12. A look back, and a look forward; Part V. Appendices and References.
Details
Erscheinungsjahr: 2006
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9780521613064
ISBN-10: 052161306X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lau, Richard R.
Redlawsk, David P.
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 22 mm
Von/Mit: Richard R. Lau (u. a.)
Erscheinungsdatum: 01.04.2006
Gewicht: 0,594 kg
Artikel-ID: 102222310
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