Introduction - 5

Section 1 - 13

Understanding how our brains are wired

A scientific journey though the brain’s wirings, bringing alive the built-in biases that subconsciously shape your thinking and behavior.

Section 2 - 101

How companies and governments are playing to these brain wirings to influence how we think and behave

We lift the cloak of invisibility to reveal how they are subtly influencing our behavior 24/7.

Section 3 - 133

Taking action: Simple ways to rewire your brain

We examine how other people have been affected by living consciously with some of the brain wirings and offer lots of ideas for taking control. Discover how even the smallest changes can have a big behavioral impact.

1. Autopilot - 139

We’re wired to be on automatic: How to shift to manual control

2. The Reciprocity Bias - 157

We’re wired to respond in kind: How to trigger positive ripples and prevent negative backlash

3. The Status Quo Bias - 177

We’re wired to keep things the same: Learn how to rock the boat

4. The Egocentric Bias - 197

We’re wired to be self-serving: How to make it less about you

5. The Normalising Bias - 217

We’re wired to make the new old: How to rewind and refresh your life

6. Framing and Chunking - 235

Mental strategies that impact on our ability to receive, interpret and manage information

Section 4 - 253

Putting your newfound awareness into action and taking control

Once you can begin to act more consciously on the awareness, to think about how to play to a particular piece of brain wiring or to try to block or counter another one, or to use a particular brain strategy to achieve a goal, however small, you will quickly see how small steps can lead to big changes.

Appendix - 257

Where we summarise the benefits of rewiring your brain and shed light on fifty biases.

Notes - 277

Index - 285

Supporters - 291