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Humanizing B2B
The New Truth in Marketing That Will Transform Your Brand and Your Sales
Taschenbuch von Paul Cash (u. a.)
Sprache: Englisch

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Beschreibung
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Über den Autor

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.

In the past 20 years he has successfully founded the fastest growing marketing agency in the UK*, developed the 13 Stories approach to B2B marketing, won 30+ industry awards and been recognized as one of the Top 20 most influential B2B marketers.

In 2013 following the sale and exit of his previous company he set up Rooster Punk. In just 5 years he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers brands like Funding Circle, Crowdcube, Microsoft, HP, Samsung, Cisco, KPMG, Sage Pay and many others.

Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781788602518
ISBN-10: 178860251X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Cash, Paul
Trezona, James
Hersteller: Practical Inspiration Publishing
Maße: 213 x 138 x 17 mm
Von/Mit: Paul Cash (u. a.)
Erscheinungsdatum: 27.04.2021
Gewicht: 0,286 kg
Artikel-ID: 119252605
Über den Autor

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.

In the past 20 years he has successfully founded the fastest growing marketing agency in the UK*, developed the 13 Stories approach to B2B marketing, won 30+ industry awards and been recognized as one of the Top 20 most influential B2B marketers.

In 2013 following the sale and exit of his previous company he set up Rooster Punk. In just 5 years he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers brands like Funding Circle, Crowdcube, Microsoft, HP, Samsung, Cisco, KPMG, Sage Pay and many others.

Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781788602518
ISBN-10: 178860251X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Cash, Paul
Trezona, James
Hersteller: Practical Inspiration Publishing
Maße: 213 x 138 x 17 mm
Von/Mit: Paul Cash (u. a.)
Erscheinungsdatum: 27.04.2021
Gewicht: 0,286 kg
Artikel-ID: 119252605
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