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Beschreibung
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
Über den Autor
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory at the Department of Production Engineering and Management of the Democritus University of Thrace. He holds a post-doctoral degree in modern advanced statistical methods for the science of marketing and a Ph.D. in marketing (High Technology). In addition, he holds an [...]. in business administration, and an [...]. in business computing. His first degree is in economic science.
He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis' scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the Journal of Applied Business Research.
He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).
He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis' scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the Journal of Applied Business Research.
He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).
Inhaltsverzeichnis
Chapter 1: Applying Marketing Philosophies to Industrial Markets
Chapter 2: Differentiation Characteristics of Industrial Markets
Chapter 3: Supply Chain Networks for Manufacturing Products
Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing
Chapter 5: The Marketing Mix: Distributing Industrial Products
Chapter 6: Supply Chain Transportation of Manufactured Products
Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products
Chapter 8: The Marketing Mix: Industrial Pricing
Chapter 9: The Marketing Mix: The Industrial Product
Chapter 10: Warehousing in the Industrial Market
Chapter 11: Industrial Services
Chapter 12: Modern Trends and Developments in Industrial Marketing
Chapter 13: Industrial Marketing in a High-Tech Context
Chapter 2: Differentiation Characteristics of Industrial Markets
Chapter 3: Supply Chain Networks for Manufacturing Products
Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing
Chapter 5: The Marketing Mix: Distributing Industrial Products
Chapter 6: Supply Chain Transportation of Manufactured Products
Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products
Chapter 8: The Marketing Mix: Industrial Pricing
Chapter 9: The Marketing Mix: The Industrial Product
Chapter 10: Warehousing in the Industrial Market
Chapter 11: Industrial Services
Chapter 12: Modern Trends and Developments in Industrial Marketing
Chapter 13: Industrial Marketing in a High-Tech Context
Details
| Genre: | Importe |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529778533 |
| ISBN-10: | 1529778530 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Fotiadis, Thomas
Lindgreen, Adam Siomkos, George J. |
| Hersteller: | SAGE Publications Ltd |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 191 x 22 mm |
| Von/Mit: | Thomas Fotiadis (u. a.) |
| Erscheinungsdatum: | 31.12.2022 |
| Gewicht: | 0,744 kg |
Über den Autor
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory at the Department of Production Engineering and Management of the Democritus University of Thrace. He holds a post-doctoral degree in modern advanced statistical methods for the science of marketing and a Ph.D. in marketing (High Technology). In addition, he holds an [...]. in business administration, and an [...]. in business computing. His first degree is in economic science.
He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis' scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the Journal of Applied Business Research.
He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).
He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis' scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the Journal of Applied Business Research.
He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).
Inhaltsverzeichnis
Chapter 1: Applying Marketing Philosophies to Industrial Markets
Chapter 2: Differentiation Characteristics of Industrial Markets
Chapter 3: Supply Chain Networks for Manufacturing Products
Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing
Chapter 5: The Marketing Mix: Distributing Industrial Products
Chapter 6: Supply Chain Transportation of Manufactured Products
Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products
Chapter 8: The Marketing Mix: Industrial Pricing
Chapter 9: The Marketing Mix: The Industrial Product
Chapter 10: Warehousing in the Industrial Market
Chapter 11: Industrial Services
Chapter 12: Modern Trends and Developments in Industrial Marketing
Chapter 13: Industrial Marketing in a High-Tech Context
Chapter 2: Differentiation Characteristics of Industrial Markets
Chapter 3: Supply Chain Networks for Manufacturing Products
Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing
Chapter 5: The Marketing Mix: Distributing Industrial Products
Chapter 6: Supply Chain Transportation of Manufactured Products
Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products
Chapter 8: The Marketing Mix: Industrial Pricing
Chapter 9: The Marketing Mix: The Industrial Product
Chapter 10: Warehousing in the Industrial Market
Chapter 11: Industrial Services
Chapter 12: Modern Trends and Developments in Industrial Marketing
Chapter 13: Industrial Marketing in a High-Tech Context
Details
| Genre: | Importe |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529778533 |
| ISBN-10: | 1529778530 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Fotiadis, Thomas
Lindgreen, Adam Siomkos, George J. |
| Hersteller: | SAGE Publications Ltd |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 191 x 22 mm |
| Von/Mit: | Thomas Fotiadis (u. a.) |
| Erscheinungsdatum: | 31.12.2022 |
| Gewicht: | 0,744 kg |
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