13,70 €*
Versandkostenfrei per Post / DHL
auf Lager, Lieferzeit 1-2 Werktage
__________
In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.
Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.
Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.
In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.
__________
In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.
Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.
Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.
In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Wirtschaft International |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529346893 |
| ISBN-10: | 1529346894 |
| Sprache: | Englisch |
| Herstellernummer: | 787637 |
| Einband: | Kartoniert / Broschiert |
| Autor: | Chen, Lulu Yilun |
| Hersteller: |
Hodder And Stoughton Ltd.
Hodder Paperbacks |
| Maße: | 198 x 132 x 20 mm |
| Von/Mit: | Lulu Yilun Chen |
| Erscheinungsdatum: | 13.07.2023 |
| Gewicht: | 0,185 kg |
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Wirtschaft International |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529346893 |
| ISBN-10: | 1529346894 |
| Sprache: | Englisch |
| Herstellernummer: | 787637 |
| Einband: | Kartoniert / Broschiert |
| Autor: | Chen, Lulu Yilun |
| Hersteller: |
Hodder And Stoughton Ltd.
Hodder Paperbacks |
| Maße: | 198 x 132 x 20 mm |
| Von/Mit: | Lulu Yilun Chen |
| Erscheinungsdatum: | 13.07.2023 |
| Gewicht: | 0,185 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Aktuell nicht verfügbar
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage