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Cover: 9780262047883 | Inside the Competitor's Mindset | John Horn | Buch | Englisch | 2023
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Inside the Competitor's Mindset
How to Predict Their Next Move and Position Yourself for Success
Buch von John Horn
Sprache: Englisch

23,45 €*

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Beschreibung
"Practical guidance for business leaders to learn what their competitors will do and why, so organizations are better prepared to meet competitive challenges"--
"Practical guidance for business leaders to learn what their competitors will do and why, so organizations are better prepared to meet competitive challenges"--
Über den Autor
John Horn is Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis. His microeconomics, macroeconomics, and global economics courses are informed by his nine years of work on competitive strategy, war gaming workshops, and corporate strategy exercises with the Strategy Practice of McKinsey & Company. He has published numerous articles about applying behavioral economics and competitive insight in business strategy.
Inhaltsverzeichnis
Series Foreword ix
Preface xi
I Through the Looking Glass 1
Introduction: Companies Do the Darndest Things 3
II Your Irrational Competitor 25
1 How Can You Get Inside Your Competitor's Head? 27
2 Thinking about All Kinds of Competitors 49
3 How Will They React? 63
4 Are They Getting Ready to Pounce on Us? 89
III Pull Back the Curtain 111
5 Lessons from Other Professionals 113
6 How Can I Put These Concepts into Practice? 149
7 Integrate Competitive Insight into the Organization 195
IV Conclusion 219
8 You Can Understand Your Competitor 221
Acknowledgments 227
Notes 231
Index 237
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Reihe: Management on the Cutting Edge
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9780262047883
ISBN-10: 0262047888
Sprache: Englisch
Einband: Gebunden
Autor: Horn, John
Hersteller: The MIT Press
Abbildungen: 4 B&W ILLUS.
Maße: 233 x 163 x 30 mm
Von/Mit: John Horn
Erscheinungsdatum: 11.04.2023
Gewicht: 0,498 kg
Artikel-ID: 123548988
Über den Autor
John Horn is Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis. His microeconomics, macroeconomics, and global economics courses are informed by his nine years of work on competitive strategy, war gaming workshops, and corporate strategy exercises with the Strategy Practice of McKinsey & Company. He has published numerous articles about applying behavioral economics and competitive insight in business strategy.
Inhaltsverzeichnis
Series Foreword ix
Preface xi
I Through the Looking Glass 1
Introduction: Companies Do the Darndest Things 3
II Your Irrational Competitor 25
1 How Can You Get Inside Your Competitor's Head? 27
2 Thinking about All Kinds of Competitors 49
3 How Will They React? 63
4 Are They Getting Ready to Pounce on Us? 89
III Pull Back the Curtain 111
5 Lessons from Other Professionals 113
6 How Can I Put These Concepts into Practice? 149
7 Integrate Competitive Insight into the Organization 195
IV Conclusion 219
8 You Can Understand Your Competitor 221
Acknowledgments 227
Notes 231
Index 237
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Reihe: Management on the Cutting Edge
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9780262047883
ISBN-10: 0262047888
Sprache: Englisch
Einband: Gebunden
Autor: Horn, John
Hersteller: The MIT Press
Abbildungen: 4 B&W ILLUS.
Maße: 233 x 163 x 30 mm
Von/Mit: John Horn
Erscheinungsdatum: 11.04.2023
Gewicht: 0,498 kg
Artikel-ID: 123548988
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