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One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools--including shoppable posts, devoted business profiles, and advanced analytics--and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business . Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
* Set up your account, profile, and analytics
* Upload content and get smart with IG Stories and live video
* Build and target paid advertising
* Master the art of the hashtag
Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business --and there's no better way to begin a gripping new chapter in that story than with this book.
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools--including shoppable posts, devoted business profiles, and advanced analytics--and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business . Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
* Set up your account, profile, and analytics
* Upload content and get smart with IG Stories and live video
* Build and target paid advertising
* Master the art of the hashtag
Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business --and there's no better way to begin a gripping new chapter in that story than with this book.
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert.
Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.
Corey Walker is a marketing strategist and owner of The Marketing Specialist.
Introduction 1
Part 1: Creating Your Profile 5
Chapter 1: Installing Instagram 7
Chapter 2: Setting Up Your Profile 21
Chapter 3: Hitting Your Target Audience 35
Part 2: Creating Your Narrative 49
Chapter 4: Taking and Posting Great Photos 51
Chapter 5: Recording and Posting Great Videos 69
Part 3: Interacting with Others 79
Chapter 6: Finding People to Follow 81
Chapter 7: Sharing and Commenting on Posts 95
Chapter 8: Direct Messaging with Ease 107
Chapter 9: Wielding the Power of the Hashtag 123
Part 4: Extending Your Reach with Ads 137
Chapter 10: Planning a Winning Ad 139
Chapter 11: Creating an Effective Instagram Ad 151
Chapter 12: Creating a Winning Contest 169
Chapter 13: Connecting Your Marketing Dots 183
Part 5: Using Instagram Stories as Another Avenue 199
Chapter 14: Sharing with Instagram Stories 201
Chapter 15: Making Your Story More Fun 215
Chapter 16: Sharing Your Stories in New Ways 235
Chapter 17: Using Highlights to Keep Stories Longer 249
Chapter 18: Going Live on Instagram 257
Part 6: Creating Content on IGTV 265
Chapter 19: Learning How IGTV Works 267
Chapter 20: Claiming Your Stake on IGTV 273
Part 7: Why Isn't This Working? 281
Chapter 21: Insta-Diagnosing Instagram 283
Chapter 22: Insta-Help is on the Way 299
Part 8: The Part of Tens 311
Chapter 23: Ten Brands Killing It on Instagram 313
Chapter 24: Ten Places to Find Inspiration 325
Index 337
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | For Dummies |
| Inhalt: | 368 S. |
| ISBN-13: | 9781119696599 |
| ISBN-10: | 1119696593 |
| Sprache: | Englisch |
| Herstellernummer: | 1W119696590 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Herman, Jenn
Butow, Eric Walker, Corey |
| Auflage: | 2. Auflage |
| Hersteller: | Wiley John + Sons |
| Maße: | 232 x 184 x 19 mm |
| Von/Mit: | Jenn Herman (u. a.) |
| Erscheinungsdatum: | 08.04.2021 |
| Gewicht: | 0,684 kg |
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert.
Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.
Corey Walker is a marketing strategist and owner of The Marketing Specialist.
Introduction 1
Part 1: Creating Your Profile 5
Chapter 1: Installing Instagram 7
Chapter 2: Setting Up Your Profile 21
Chapter 3: Hitting Your Target Audience 35
Part 2: Creating Your Narrative 49
Chapter 4: Taking and Posting Great Photos 51
Chapter 5: Recording and Posting Great Videos 69
Part 3: Interacting with Others 79
Chapter 6: Finding People to Follow 81
Chapter 7: Sharing and Commenting on Posts 95
Chapter 8: Direct Messaging with Ease 107
Chapter 9: Wielding the Power of the Hashtag 123
Part 4: Extending Your Reach with Ads 137
Chapter 10: Planning a Winning Ad 139
Chapter 11: Creating an Effective Instagram Ad 151
Chapter 12: Creating a Winning Contest 169
Chapter 13: Connecting Your Marketing Dots 183
Part 5: Using Instagram Stories as Another Avenue 199
Chapter 14: Sharing with Instagram Stories 201
Chapter 15: Making Your Story More Fun 215
Chapter 16: Sharing Your Stories in New Ways 235
Chapter 17: Using Highlights to Keep Stories Longer 249
Chapter 18: Going Live on Instagram 257
Part 6: Creating Content on IGTV 265
Chapter 19: Learning How IGTV Works 267
Chapter 20: Claiming Your Stake on IGTV 273
Part 7: Why Isn't This Working? 281
Chapter 21: Insta-Diagnosing Instagram 283
Chapter 22: Insta-Help is on the Way 299
Part 8: The Part of Tens 311
Chapter 23: Ten Brands Killing It on Instagram 313
Chapter 24: Ten Places to Find Inspiration 325
Index 337
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | For Dummies |
| Inhalt: | 368 S. |
| ISBN-13: | 9781119696599 |
| ISBN-10: | 1119696593 |
| Sprache: | Englisch |
| Herstellernummer: | 1W119696590 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Herman, Jenn
Butow, Eric Walker, Corey |
| Auflage: | 2. Auflage |
| Hersteller: | Wiley John + Sons |
| Maße: | 232 x 184 x 19 mm |
| Von/Mit: | Jenn Herman (u. a.) |
| Erscheinungsdatum: | 08.04.2021 |
| Gewicht: | 0,684 kg |
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