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Cover: 9781009204378 | Integrated Digital Marketing in Practice | Andrew Corcoran | Buch
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Integrated Digital Marketing in Practice
Taschenbuch von Andrew Corcoran
Sprache: Englisch

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Beschreibung
"Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. Andrew Corcoran is Associate Professor in Marketing at the Nottingham University Business School where he leads institutional initiatives to enhance educational practices and the student experience. He has won teaching awards at Aston University, the University of Warwick and the University of Nottingham"--
"Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. Andrew Corcoran is Associate Professor in Marketing at the Nottingham University Business School where he leads institutional initiatives to enhance educational practices and the student experience. He has won teaching awards at Aston University, the University of Warwick and the University of Nottingham"--
Über den Autor
Andrew Corcoran is Associate Professor in Marketing at the Nottingham University Business School where he leads institutional initiatives to enhance educational practices and the student experience. He has won teaching awards at Aston University, the University of Warwick and the University of Nottingham.
Inhaltsverzeichnis
Contents; 1. Origins: definition, drivers, and impact; 2. Insights: big data and analytics; 3. The big picture: strategy, innovation and value; 4. The digital customer: attitudes and behaviours; 5. Digital relationships and the customer experience; 6. Digital marketing networks and partnerships; 7. Promotion in a complex online environment; 8. Digitally-enabled creativity and innovation; 9. Emerging challenges and opportunities; 10. Working in digital marketing.
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781009204378
ISBN-10: 1009204378
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Corcoran, Andrew
Hersteller: Cambridge University Pr.
Abbildungen: Worked examples or Exercises
Maße: 241 x 168 x 18 mm
Von/Mit: Andrew Corcoran
Erscheinungsdatum: 13.04.2023
Gewicht: 0,67 kg
Artikel-ID: 125825598
Über den Autor
Andrew Corcoran is Associate Professor in Marketing at the Nottingham University Business School where he leads institutional initiatives to enhance educational practices and the student experience. He has won teaching awards at Aston University, the University of Warwick and the University of Nottingham.
Inhaltsverzeichnis
Contents; 1. Origins: definition, drivers, and impact; 2. Insights: big data and analytics; 3. The big picture: strategy, innovation and value; 4. The digital customer: attitudes and behaviours; 5. Digital relationships and the customer experience; 6. Digital marketing networks and partnerships; 7. Promotion in a complex online environment; 8. Digitally-enabled creativity and innovation; 9. Emerging challenges and opportunities; 10. Working in digital marketing.
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781009204378
ISBN-10: 1009204378
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Corcoran, Andrew
Hersteller: Cambridge University Pr.
Abbildungen: Worked examples or Exercises
Maße: 241 x 168 x 18 mm
Von/Mit: Andrew Corcoran
Erscheinungsdatum: 13.04.2023
Gewicht: 0,67 kg
Artikel-ID: 125825598
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