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Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.
This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.
Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.
In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.
This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.
Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.
In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
He is known for his innovative way of using physics within marketing and has been invited as speaker to OMR, dmexco, dreamforce, cebit, etc. He also supports lectures at various universities (HSG, HFU, FAU, ISM).
Mathias Elsässer earned an executive MBA in 2005 and a Physics Diploma in 1997.
| Empfohlen (bis): | 99 |
|---|---|
| Empfohlen (von): | 12 |
| Erscheinungsjahr: | 2022 |
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 220 S. |
| ISBN-13: | 9783838216515 |
| ISBN-10: | 3838216512 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Elsässer, Mathias |
| Hersteller: |
ibidem-Verlag
Jessica Haunschild u. Christian Schn GbR |
| Maße: | 210 x 148 x 13 mm |
| Von/Mit: | Mathias Elsässer |
| Erscheinungsdatum: | 22.03.2022 |
| Gewicht: | 0,291 kg |
He is known for his innovative way of using physics within marketing and has been invited as speaker to OMR, dmexco, dreamforce, cebit, etc. He also supports lectures at various universities (HSG, HFU, FAU, ISM).
Mathias Elsässer earned an executive MBA in 2005 and a Physics Diploma in 1997.
| Empfohlen (bis): | 99 |
|---|---|
| Empfohlen (von): | 12 |
| Erscheinungsjahr: | 2022 |
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 220 S. |
| ISBN-13: | 9783838216515 |
| ISBN-10: | 3838216512 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Elsässer, Mathias |
| Hersteller: |
ibidem-Verlag
Jessica Haunschild u. Christian Schn GbR |
| Maße: | 210 x 148 x 13 mm |
| Von/Mit: | Mathias Elsässer |
| Erscheinungsdatum: | 22.03.2022 |
| Gewicht: | 0,291 kg |
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