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As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.
As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.
Elizabeth A. Tuleja, Ph.D., is founder and president of The Intercultural Leader InstituteTM, LLC, an online executive education platform that provides cross-cultural assessment, courses, coaching, and consulting globally. She teaches and consults in the USA, China, and around the world.
Foreword by Gert Jan Hofstede Part I: Foundations of Intercultural Communication 1. Culture in Business Contexts Case: Wal-Mart in Germany: Corporate formula does not fit the German culture Part II: Self-Awareness in Intercultural Communication 2. Cultural Competence for Leaders Case: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas 3. Culture and Identity Case: Cheerios Commercial: 30 Seconds that Caused 30 Days of Controversy Part III: Concepts of Intercultural Communication 4. Cultural Frameworks and Foundations Case: Best Buy: Is China Ready for the Big Box? 5. Culture and Context in Communication Case: Target Corporation: The "Urine Sandal" 6. Culture and Worldview Case: Nike, Inc.: Air Bakin' Blunder and the Council on American-Islamic Relations 7. Culture and Cognition Case: Groupon: Advertising at Super Bowl XLV Part IV: Intercultural Leadership 8. Culture and Leadership Case: Brew Time: Starbucks in the Indian Market
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367375560 |
| ISBN-10: | 0367375567 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Tuleja, Elizabeth A |
| Auflage: | 2nd edition |
| Hersteller: | Taylor & Francis Ltd (Sales) |
| Maße: | 254 x 178 x 18 mm |
| Von/Mit: | Elizabeth A Tuleja |
| Erscheinungsdatum: | 31.08.2021 |
| Gewicht: | 0,585 kg |
Elizabeth A. Tuleja, Ph.D., is founder and president of The Intercultural Leader InstituteTM, LLC, an online executive education platform that provides cross-cultural assessment, courses, coaching, and consulting globally. She teaches and consults in the USA, China, and around the world.
Foreword by Gert Jan Hofstede Part I: Foundations of Intercultural Communication 1. Culture in Business Contexts Case: Wal-Mart in Germany: Corporate formula does not fit the German culture Part II: Self-Awareness in Intercultural Communication 2. Cultural Competence for Leaders Case: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas 3. Culture and Identity Case: Cheerios Commercial: 30 Seconds that Caused 30 Days of Controversy Part III: Concepts of Intercultural Communication 4. Cultural Frameworks and Foundations Case: Best Buy: Is China Ready for the Big Box? 5. Culture and Context in Communication Case: Target Corporation: The "Urine Sandal" 6. Culture and Worldview Case: Nike, Inc.: Air Bakin' Blunder and the Council on American-Islamic Relations 7. Culture and Cognition Case: Groupon: Advertising at Super Bowl XLV Part IV: Intercultural Leadership 8. Culture and Leadership Case: Brew Time: Starbucks in the Indian Market
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367375560 |
| ISBN-10: | 0367375567 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Tuleja, Elizabeth A |
| Auflage: | 2nd edition |
| Hersteller: | Taylor & Francis Ltd (Sales) |
| Maße: | 254 x 178 x 18 mm |
| Von/Mit: | Elizabeth A Tuleja |
| Erscheinungsdatum: | 31.08.2021 |
| Gewicht: | 0,585 kg |
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