International Business: A Managerial Persp...

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Beschreibung

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

For courses in international business.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.

Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

For courses in international business.

Successfully prepare students for the international marketplace

Reach every student by pairing this text with MyLab Management

Inhaltsverzeichnis

PART 1: THE WORLD’S MARKETPLACES

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business

PART 2: THE INTERNATIONAL ENVIRONMENT

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations

PART 3: MANAGING INTERNATIONAL BUSINESS

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations

Details

Erscheinungsjahr:	2019
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292313733
ISBN-10:	1292313730
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Pustay, Michael Griffin, Ricky
Hersteller:	Pearson Education Limited
Maße:	278 x 220 x 22 mm
Von/Mit:	Michael Pustay (u. a.)
Erscheinungsdatum:	18.11.2019
Gewicht:	1,207 kg

Artikel-ID: 117636163