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New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media.
Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully.
By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media.
Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully.
By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
Silvia Cambié is a cross-cultural communicator and journalist, and advises clients on strategic communication, stakeholder relations and social media.
Yang-May Ooi is a writer specializing in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.Contains high profile, international case studies and examples
Written by two expert communications professionals, with rare cross-cultural backgrounds and unique exposure to international PR
Part 1 International communications
1. The world we live in
2. Rethinking public relations
3. The global language of corporate social responsibility
4. The dawn of leadership communication
5. The day after
Part 2 The role of social media in international communications
6. The cultural landscape of social media
7. Social media as a part of life
8. Authenticity and trust
9. Connecting communities
10. Encouraging new forms of expression 11. The next frontier: multimedia and beyond
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9780749453299 |
| ISBN-10: | 074945329X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Cambie, Silvia
Ooi, Yang-May |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 240 x 161 x 18 mm |
| Von/Mit: | Silvia Cambie (u. a.) |
| Erscheinungsdatum: | 03.07.2009 |
| Gewicht: | 0,533 kg |
Silvia Cambié is a cross-cultural communicator and journalist, and advises clients on strategic communication, stakeholder relations and social media.
Yang-May Ooi is a writer specializing in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.Contains high profile, international case studies and examples
Written by two expert communications professionals, with rare cross-cultural backgrounds and unique exposure to international PR
Part 1 International communications
1. The world we live in
2. Rethinking public relations
3. The global language of corporate social responsibility
4. The dawn of leadership communication
5. The day after
Part 2 The role of social media in international communications
6. The cultural landscape of social media
7. Social media as a part of life
8. Authenticity and trust
9. Connecting communities
10. Encouraging new forms of expression 11. The next frontier: multimedia and beyond
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9780749453299 |
| ISBN-10: | 074945329X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Cambie, Silvia
Ooi, Yang-May |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 240 x 161 x 18 mm |
| Von/Mit: | Silvia Cambie (u. a.) |
| Erscheinungsdatum: | 03.07.2009 |
| Gewicht: | 0,533 kg |
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