Manfred Fuchs: International Management

Cover: 9783662658697 | International Management | Manfred Fuchs | Taschenbuch | Paperback

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Sprache: Englisch

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Beschreibung

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Über den Autor

Prof. Dr. Manfred Fuchs is Adjunct Professor of International Management and heads the International Management specialization of the Business Administration master's degree program at the University of Graz. From 1989 to 1995 he was a research assistant at the Starnberger Institut e.V.; 1997/1998 visiting professor at the College d'Europe in Bruges. Manfred Fuchs has been working at the University of Graz since 1995 and conducted extensive field research in the Philippines, China, Colombia, Thailand and Malaysia.

Zusammenfassung

Explains the challenges of strategic management decisions in international companies

Shows that decisions are not only made rationally, but also erratic and suboptimal under uncertainty

Practical textbook that offers solutions

Inhaltsverzeichnis

The global economy as the macro-environment.- Theories of internationalization.- Market entry decisions.- Market entry modes.- The coordination and configuration of global value chains (GVCs).- The management of the multinational firm.

Details

Erscheinungsjahr:	2022
Fachbereich:	Wirtschaft International
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xiii 326 S. 1 s/w Illustr. 326 p. 1 illus. Textbook for German language market.
ISBN-13:	9783662658697
ISBN-10:	3662658690
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Fuchs, Manfred
Auflage:	1st ed. 2022
Hersteller:	Springer-Verlag GmbH Springer Berlin Heidelberg
Maße:	240 x 168 x 19 mm
Von/Mit:	Manfred Fuchs
Erscheinungsdatum:	27.10.2022
Gewicht:	0,578 kg

Artikel-ID: 122067761