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Cover: 9783170236707 | Internationales Management | Hans-H Bleuel | Taschenbuch | 273 S.
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Internationales Management
Grundlagen, Umfeld und Entscheidungen, BWL Bachelor Basics
Taschenbuch von Hans-H Bleuel
Sprache: Deutsch

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Beschreibung
This new textbook for B.A. courses provides a rapid overview of decision-making conditions in international management - in a deliberately concise form and fully focused on explaining both study-relevant and practical economic matters for the reader. The first part initially presents the theoretical foundations of international business activity. The second section analyses the economic, political and cultural frameworks for international business, and in the third part decision-making options for international companies are presented in a function-related way. The book's special approach lies in the way it integrates business and economic content into economic arguments in the spirit of 'business economics' and an 'economics of strategy'. Tips for solving the exercises are included under 'additional material'. Lecturers are able to download additional materials from a password-protected web site.
This new textbook for B.A. courses provides a rapid overview of decision-making conditions in international management - in a deliberately concise form and fully focused on explaining both study-relevant and practical economic matters for the reader. The first part initially presents the theoretical foundations of international business activity. The second section analyses the economic, political and cultural frameworks for international business, and in the third part decision-making options for international companies are presented in a function-related way. The book's special approach lies in the way it integrates business and economic content into economic arguments in the spirit of 'business economics' and an 'economics of strategy'. Tips for solving the exercises are included under 'additional material'. Lecturers are able to download additional materials from a password-protected web site.
Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Originaltitel: International management
Inhalt: 273 S.
ISBN-13: 9783170236707
ISBN-10: 3170236709
Sprache: Deutsch
Einband: Kartoniert / Broschiert
Autor: Bleuel, Hans-H
Herausgeber: Horst Peters
Auflage: 1/2017
verlag w. kohlhammer gmbh: Verlag W. Kohlhammer GmbH
Maße: 234 x 158 x 14 mm
Von/Mit: Hans-H Bleuel
Erscheinungsdatum: 05.04.2017
Gewicht: 0,461 kg
Artikel-ID: 108785028
Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Originaltitel: International management
Inhalt: 273 S.
ISBN-13: 9783170236707
ISBN-10: 3170236709
Sprache: Deutsch
Einband: Kartoniert / Broschiert
Autor: Bleuel, Hans-H
Herausgeber: Horst Peters
Auflage: 1/2017
verlag w. kohlhammer gmbh: Verlag W. Kohlhammer GmbH
Maße: 234 x 158 x 14 mm
Von/Mit: Hans-H Bleuel
Erscheinungsdatum: 05.04.2017
Gewicht: 0,461 kg
Artikel-ID: 108785028
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