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Introducing Communication Research - International Student Edition
Paths of Inquiry
Taschenbuch von Andrea M. Davis (u. a.)
Sprache: Englisch

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Über den Autor

Donald Treadwell earned his master's degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals' images of AIDS, faculty perceptions of the communication

discipline, and employers' expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

Inhaltsverzeichnis
1. Getting Started: Possibilities and Decisions
2. First Decisions: From Inspiration to Implementation
3. Ethics: What Are My Responsibilities as a Researcher?
4. You Could Look It Up: Reading, Recording, and Reviewing Research
5. Measurement: Research Using Numbers
6. Sampling: Who, What, and How Many?
7. Summarizing Research Results: Data Reduction and Descriptive Statistics
8. Generalizing From Research Results: Inferential Statistics
9. Surveys: Putting Numbers on Opinions
10. Experiments: Researching Cause and Effect
11. Quantiative Understanding of Content: Content Analysis
12. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and more
13. Qualitative Understanding of Communication Behavior
14. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics
Details
Erscheinungsjahr: 2019
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9781544372167
ISBN-10: 1544372167
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Davis, Andrea M.
Treadwell, Donald
Hersteller: SAGE Publications Inc
Maße: 203 x 254 x 17 mm
Von/Mit: Andrea M. Davis (u. a.)
Erscheinungsdatum: 28.08.2019
Gewicht: 0,76 kg
Artikel-ID: 121383408
Über den Autor

Donald Treadwell earned his master's degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals' images of AIDS, faculty perceptions of the communication

discipline, and employers' expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

Inhaltsverzeichnis
1. Getting Started: Possibilities and Decisions
2. First Decisions: From Inspiration to Implementation
3. Ethics: What Are My Responsibilities as a Researcher?
4. You Could Look It Up: Reading, Recording, and Reviewing Research
5. Measurement: Research Using Numbers
6. Sampling: Who, What, and How Many?
7. Summarizing Research Results: Data Reduction and Descriptive Statistics
8. Generalizing From Research Results: Inferential Statistics
9. Surveys: Putting Numbers on Opinions
10. Experiments: Researching Cause and Effect
11. Quantiative Understanding of Content: Content Analysis
12. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and more
13. Qualitative Understanding of Communication Behavior
14. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics
Details
Erscheinungsjahr: 2019
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9781544372167
ISBN-10: 1544372167
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Davis, Andrea M.
Treadwell, Donald
Hersteller: SAGE Publications Inc
Maße: 203 x 254 x 17 mm
Von/Mit: Andrea M. Davis (u. a.)
Erscheinungsdatum: 28.08.2019
Gewicht: 0,76 kg
Artikel-ID: 121383408
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