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It's Not What You Sell, It's What You Stand For
Why Every Extraordinary Business Is Driven by Purpose
Taschenbuch von Roy M. Spence
Sprache: Englisch

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Beschreibung
"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.

As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.

These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.

"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.

As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.

These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.

Über den Autor
Roy M. Spence, Jr., with Haley Rushing
Details
Empfohlen (von): 18
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591844471
ISBN-10: 1591844479
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Spence, Roy M.
Orchester: Rushing, Haley
Hersteller: Penguin Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 214 x 140 x 20 mm
Von/Mit: Roy M. Spence
Erscheinungsdatum: 25.10.2011
Gewicht: 0,471 kg
Artikel-ID: 121069480
Über den Autor
Roy M. Spence, Jr., with Haley Rushing
Details
Empfohlen (von): 18
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591844471
ISBN-10: 1591844479
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Spence, Roy M.
Orchester: Rushing, Haley
Hersteller: Penguin Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 214 x 140 x 20 mm
Von/Mit: Roy M. Spence
Erscheinungsdatum: 25.10.2011
Gewicht: 0,471 kg
Artikel-ID: 121069480
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