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Cover: 9781789666878 | Leading the Customer Experience | Brad Cleveland | Taschenbuch | 2021
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Leading the Customer Experience
How to Chart a Course and Deliver Outstanding Results
Taschenbuch von Brad Cleveland
Sprache: Englisch

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Beschreibung
Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.
Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.
Über den Autor
Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. Based in Sun Valley, Idaho, he has worked across 45 states and in over 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the federal governments of Australia, Canada, and the U.S. His books and articles have been translated into more than a dozen languages. He is a sought-after consultant and keynote speaker.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Build Your Approach - Getting Started; Chapter - 02: Build Your Approach - Engaging Your Team; Chapter - 03: Listen and Learn - Hearing Your Customers; Chapter - 04: Listen and Learn - Leveraging Customer Service; Chapter - 05: Educate and Design - Telling Your Customer's Story; Chapter - 06: Educate and Design - Shaping Processes and Technology; Chapter - 07: Inspire and Execute - Building Customer Advocacy; Chapter - 08: Inspire and Execute - Delivering Perfection; Chapter - 09: Adjust and Innovate - Assessing and Improving; Chapter - 10: Adjust and Innovate - Keeping the Momentum Going
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781789666878
ISBN-10: 1789666872
Sprache: Englisch
Herstellernummer: 13096
Einband: Kartoniert / Broschiert
Autor: Cleveland, Brad
Hersteller: Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 157 x 233 x 27 mm
Von/Mit: Brad Cleveland
Erscheinungsdatum: 03.05.2021
Gewicht: 0,454 kg
Artikel-ID: 118929376
Über den Autor
Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. Based in Sun Valley, Idaho, he has worked across 45 states and in over 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the federal governments of Australia, Canada, and the U.S. His books and articles have been translated into more than a dozen languages. He is a sought-after consultant and keynote speaker.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Build Your Approach - Getting Started; Chapter - 02: Build Your Approach - Engaging Your Team; Chapter - 03: Listen and Learn - Hearing Your Customers; Chapter - 04: Listen and Learn - Leveraging Customer Service; Chapter - 05: Educate and Design - Telling Your Customer's Story; Chapter - 06: Educate and Design - Shaping Processes and Technology; Chapter - 07: Inspire and Execute - Building Customer Advocacy; Chapter - 08: Inspire and Execute - Delivering Perfection; Chapter - 09: Adjust and Innovate - Assessing and Improving; Chapter - 10: Adjust and Innovate - Keeping the Momentum Going
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781789666878
ISBN-10: 1789666872
Sprache: Englisch
Herstellernummer: 13096
Einband: Kartoniert / Broschiert
Autor: Cleveland, Brad
Hersteller: Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 157 x 233 x 27 mm
Von/Mit: Brad Cleveland
Erscheinungsdatum: 03.05.2021
Gewicht: 0,454 kg
Artikel-ID: 118929376
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