Zur Startseite gehen
0,00 €*
Cover: 9781349449071 | Lifestyle Brands | A Guide to Aspirational Marketing | Marazza (u. a.)
Dekorationsartikel gehören nicht zum Leistungsumfang.
Lifestyle Brands
A Guide to Aspirational Marketing
Taschenbuch von A. Marazza (u. a.)
Sprache: Englisch

53,49 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:
Beschreibung
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Über den Autor
ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy.

STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.
Inhaltsverzeichnis
Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin
Details
Erscheinungsjahr: 2012
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xiv
141 S.
ISBN-13: 9781349449071
ISBN-10: 1349449075
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Marazza, A.
Saviolo, S.
Auflage: 1st ed. 2013
Hersteller: Palgrave Macmillan
Palgrave Macmillan UK
Maße: 235 x 155 x 9 mm
Von/Mit: A. Marazza (u. a.)
Erscheinungsdatum: 05.12.2012
Gewicht: 0,248 kg
Artikel-ID: 103884860
Über den Autor
ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy.

STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.
Inhaltsverzeichnis
Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin
Details
Erscheinungsjahr: 2012
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xiv
141 S.
ISBN-13: 9781349449071
ISBN-10: 1349449075
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Marazza, A.
Saviolo, S.
Auflage: 1st ed. 2013
Hersteller: Palgrave Macmillan
Palgrave Macmillan UK
Maße: 235 x 155 x 9 mm
Von/Mit: A. Marazza (u. a.)
Erscheinungsdatum: 05.12.2012
Gewicht: 0,248 kg
Artikel-ID: 103884860
Warnhinweis

Ähnliche Produkte

Ähnliche Produkte

Taschenbuch
Cover: 9783836480666 | GmbH oder Einzelunternehmen? | Ulrike Barth | Taschenbuch | Deutsch
GmbH oder Einzelunternehmen?
Ein Vergleich der Rechtsformen hinsichtlich der Steuer- und Abgabenbelastung
EAN: 9783836480666
Sprache: Deutsch
Von/Mit: Ulrike Barth

49,00 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9781337282659 | Advertising, Promotion, and other aspects of Integrated Marketing...
Advertising, Promotion, and other aspects of Integrated Marketing Communications
EAN: 9781337282659
Sprache: Englisch
Von/Mit: J. Craig Andrews (u. a.)

110,95 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9783642242144 | Advanced Planning in Supply Chains | Hartmut Stadtler (u. a.) | Buch
Advanced Planning in Supply Chains
Illustrating the Concepts Using an SAP® APO Case Study
EAN: 9783642242144
Sprache: Englisch
Von/Mit: Hartmut Stadtler (u. a.)

69,54 €*

Aktuell nicht verfügbar

Taschenbuch
Cover: 9783658202644 | Interdisziplinäre Perspektiven zur Zukunft der Wertschöpfung | Buch
Interdisziplinäre Perspektiven zur Zukunft der Wertschöpfung
EAN: 9783658202644
Sprache: Deutsch
Von/Mit: Tobias Redlich (u. a.)

64,99 €*

Lieferzeit 4-7 Werktage

Buch
Cover: 9783319900940 | Implementing Integrated Business Planning | Robert Kepczynski (u. a.)
Implementing Integrated Business Planning
A Guide Exemplified With Process Context and SAP IBP Use Cases
EAN: 9783319900940
Sprache: Englisch
Von/Mit: Robert Kepczynski (u. a.)

96,29 €*

Aktuell nicht verfügbar

Buch
Cover: 9783662597569 | Logistische Netzwerke | Wolf-Rüdiger Bretzke | Buch | xix | Deutsch
Logistische Netzwerke
EAN: 9783662597569
Sprache: Deutsch
Von/Mit: Wolf-Rüdiger Bretzke

119,99 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9786204858722 | Nachhaltiges Projektmanagement | Ramos Ibo | Taschenbuch | Paperback
Nachhaltiges Projektmanagement
Integration von Nachhaltigkeit in das Projektmanagement
EAN: 9786204858722
Sprache: Deutsch
Von/Mit: Ramos Ibo

68,90 €*

Lieferzeit 4-7 Werktage

Buch
Cover: 9783347766952 | Workbook: So schreiben Sie im Beruf | Von Büro bis Marketing | Buch
Workbook: So schreiben Sie im Beruf
Von Büro bis Marketing
EAN: 9783347766952
Sprache: Deutsch
Von/Mit: Heike Thormann

22,90 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9780815738985 | Digitally Invisible | How the Internet Is Creating the New Underclass
Digitally Invisible
How the Internet Is Creating the New Underclass
EAN: 9780815738985
Sprache: Englisch
Von/Mit: Nicol Turner Lee

33,25 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783825288235 | Marketing Schritt für Schritt | Arbeitsbuch mit eLearning-Kurs | Buch
Marketing Schritt für Schritt
Arbeitsbuch mit eLearning-Kurs
EAN: 9783825288235
Sprache: Deutsch
Von/Mit: Alexander Hennig

32,90 €*

Lieferzeit 1-2 Werktage

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...