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Cover: 9781912555123 | Madison Avenue Manslaughter | Michael Farmer | Taschenbuch | Englisch
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Madison Avenue Manslaughter
An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Taschenbuch von Michael Farmer
Sprache: Englisch

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Beschreibung
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st-century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st-century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Über den Autor
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with the Boston Consulting Group and director of Bain & Company. He headed Bain's Munich, Paris, and London offices during Bain's decade of European expansion in the 1980s.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781912555123
ISBN-10: 1912555123
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Farmer, Michael
Hersteller: LID Publishing
Maße: 213 x 137 x 20 mm
Von/Mit: Michael Farmer
Erscheinungsdatum: 18.04.2019
Gewicht: 0,404 kg
Artikel-ID: 114325980
Über den Autor
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with the Boston Consulting Group and director of Bain & Company. He headed Bain's Munich, Paris, and London offices during Bain's decade of European expansion in the 1980s.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781912555123
ISBN-10: 1912555123
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Farmer, Michael
Hersteller: LID Publishing
Maße: 213 x 137 x 20 mm
Von/Mit: Michael Farmer
Erscheinungsdatum: 18.04.2019
Gewicht: 0,404 kg
Artikel-ID: 114325980
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