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Cover: 9781350090156 | Making Posters | Natalia Delgado (u. a.) | Taschenbuch | Englisch
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Making Posters
Taschenbuch von Natalia Delgado (u. a.)
Sprache: Englisch

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Beschreibung
Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need?

With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs.

Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.
Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need?

With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs.

Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.
Über den Autor
Scott Laserow is Professor of Graphic and Interactive Design at Tyler School of Art, USA.
Zusammenfassung
Written by experienced instructors and professional poster designers, the material is perfectly targeted to how the topic is covered today - an essential part of all graphic design degrees and a key skill for professional designers, yet surprisingly under-represented in critical and applied publications
Inhaltsverzeichnis
· Introduction
· Chapter 1: What is a Poster?
o Theoretical description
o Historic timeline

· Chapter 2: Conceptualizing
o Research
o Brainstorming
o Know your message
o Know your audience

· Chapter 3: Grabbing Attention
o Disruption
o Engaging the audience
o Scale, color & contrast

· Chapter 4: Execution
o Image-making
o Hierarchy
o Type as image
o Composition­
o Aesthetic
o Making mistakes

· Chapter 5: Poster that Tell Stories
o Creating your story
o Structuring your story
o Telling your story with type
o Telling your story with color
o Telling your story with multiple narratives
o Telling your story with a single image narrative

· Chapter 6: Poster Types
o Posters that entertain
o Posters that persuade
o Posters that promote
o Posters that seduce
o Posters that sell

· Chapter 7: The Transformation of the Poster
o Animated posters
o Interactive posters for the screen
o New materials and techniques
o The future of the poster

· Bibliography
· Index
· Glossary
Details
Erscheinungsjahr: 2020
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350090156
ISBN-10: 1350090158
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Delgado, Natalia
Laserow, Scott
Hersteller: Bloomsbury Publishing PLC
Maße: 267 x 210 x 14 mm
Von/Mit: Natalia Delgado (u. a.)
Erscheinungsdatum: 03.09.2020
Gewicht: 0,826 kg
Artikel-ID: 117684038
Über den Autor
Scott Laserow is Professor of Graphic and Interactive Design at Tyler School of Art, USA.
Zusammenfassung
Written by experienced instructors and professional poster designers, the material is perfectly targeted to how the topic is covered today - an essential part of all graphic design degrees and a key skill for professional designers, yet surprisingly under-represented in critical and applied publications
Inhaltsverzeichnis
· Introduction
· Chapter 1: What is a Poster?
o Theoretical description
o Historic timeline

· Chapter 2: Conceptualizing
o Research
o Brainstorming
o Know your message
o Know your audience

· Chapter 3: Grabbing Attention
o Disruption
o Engaging the audience
o Scale, color & contrast

· Chapter 4: Execution
o Image-making
o Hierarchy
o Type as image
o Composition­
o Aesthetic
o Making mistakes

· Chapter 5: Poster that Tell Stories
o Creating your story
o Structuring your story
o Telling your story with type
o Telling your story with color
o Telling your story with multiple narratives
o Telling your story with a single image narrative

· Chapter 6: Poster Types
o Posters that entertain
o Posters that persuade
o Posters that promote
o Posters that seduce
o Posters that sell

· Chapter 7: The Transformation of the Poster
o Animated posters
o Interactive posters for the screen
o New materials and techniques
o The future of the poster

· Bibliography
· Index
· Glossary
Details
Erscheinungsjahr: 2020
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350090156
ISBN-10: 1350090158
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Delgado, Natalia
Laserow, Scott
Hersteller: Bloomsbury Publishing PLC
Maße: 267 x 210 x 14 mm
Von/Mit: Natalia Delgado (u. a.)
Erscheinungsdatum: 03.09.2020
Gewicht: 0,826 kg
Artikel-ID: 117684038
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