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Cover: 9781503634060 | Making Sense | Markets from Stories in New Breast Cancer Therapeutics
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Making Sense
Markets from Stories in New Breast Cancer Therapeutics
Taschenbuch von Sophie Mützel
Sprache: Englisch

38,40 €*

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Beschreibung
"Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mèutzel traces this emergence of 'innovative breast cancer therapeutics' up to the 2010s, through the lens of the narratives of the involved actors. Despite the notorious unpredictability of cancer drug development these actors are tasked with establishing a client-base and capturing the attention of potential investors, even before trials are completed. Combining theories of economic and cultural sociology, Mèutzel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products"--
"Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mèutzel traces this emergence of 'innovative breast cancer therapeutics' up to the 2010s, through the lens of the narratives of the involved actors. Despite the notorious unpredictability of cancer drug development these actors are tasked with establishing a client-base and capturing the attention of potential investors, even before trials are completed. Combining theories of economic and cultural sociology, Mèutzel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products"--
Über den Autor
Sophie Mützel is Professor of Sociology at the University of Lucerne, Switzerland. She is the author of Making Meaning of the Move of the German Capital (2002).
Inhaltsverzeichnis
Introduction

1. Markets and Stories

2. Breast Cancer Therapies and Innovation

3. A Market of Expectations

4. Making Sense of a Market

5. Patterns in Meaning-Making: Categories over Time

Conclusion: Markets from Stories
Details
Erscheinungsjahr: 2022
Fachbereich: Sozialarbeit
Genre: Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781503634060
ISBN-10: 150363406X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mützel, Sophie
Hersteller: Stanford University Press
Maße: 226 x 150 x 15 mm
Von/Mit: Sophie Mützel
Erscheinungsdatum: 06.12.2022
Gewicht: 0,334 kg
Artikel-ID: 121574517
Über den Autor
Sophie Mützel is Professor of Sociology at the University of Lucerne, Switzerland. She is the author of Making Meaning of the Move of the German Capital (2002).
Inhaltsverzeichnis
Introduction

1. Markets and Stories

2. Breast Cancer Therapies and Innovation

3. A Market of Expectations

4. Making Sense of a Market

5. Patterns in Meaning-Making: Categories over Time

Conclusion: Markets from Stories
Details
Erscheinungsjahr: 2022
Fachbereich: Sozialarbeit
Genre: Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781503634060
ISBN-10: 150363406X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mützel, Sophie
Hersteller: Stanford University Press
Maße: 226 x 150 x 15 mm
Von/Mit: Sophie Mützel
Erscheinungsdatum: 06.12.2022
Gewicht: 0,334 kg
Artikel-ID: 121574517
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