Managing Strategic Airline Alliances

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

241,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of internatinal airlines to large domestic markets such as the USA and EU. This book book translates recent academic research on strategic airline alliances into accessible form for a wider audience.

Über den Autor

Dr. Birgit Kleymann is Senior Assistant Professor of Strategy and Organization Theory at IÃ¿SEG School of Management, Université Catholique de Lille, France. In addition to assignments with airlines in Europe and South America, she has worked in internal consulting for a multinational manufacturer of transport equipment and as a sales executive for a manufacturer of transport aircraft. She holds a Private Pilot License and is a Certified Aircraft Dispatcher. Dr. Hannu SeristÃ¶ is Professor of International Business at the Helsinki School of Economics in Finland. Prior to his academic career he has worked for Finnair and McKinsey & Co. Aviation has been both a hobby and of professional interest to him. He has done pilot's basic training in the Finnish Air Force.

Inhaltsverzeichnis

Contents: Foreword; Characteristics of the airline industry and alliances; Alliancing objectives; The dynamics of interdependence; Alliancing life: talking to the practitioners; Competing with the alliance: strategy options of independents; Marketing airline alliances: the branded alliance; The effect of strategic alliances on performance; Extraction of financial benefits by alliance partners; Challenges to federation governance; Success and failure factors of airline alliances; A look into the future; Index.

Erscheinungsjahr:	2004
Fachbereich:	Raumfahrttechnik
Genre:	Importe , Technik
Rubrik:	Naturwissenschaften & Technik
Medium:	Buch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9780754613275
ISBN-10:	0754613275
Sprache:	Englisch
Einband:	Gebunden
Autor:	Kleymann, Birgit Seristö, Hannu
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	240 x 161 x 16 mm
Von/Mit:	Birgit Kleymann (u. a.)
Erscheinungsdatum:	15.12.2004
Gewicht:	0,496 kg

Ähnliche Produkte