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Market Entry Strategies
Internationalization Theories, Concepts and Cases
Taschenbuch von Mario Glowik
Sprache: Englisch

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Beschreibung
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers¿ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books¿ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers¿ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books¿ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Über den Autor
Mario Glowik, Berlin School of Economics and Law, Germany
Details
Empfohlen (bis): 16
Empfohlen (von): 13
Erscheinungsjahr: 2020
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: VIII
171 S.
56 farbige Illustr.
26 s/w Tab.
56 col. ill.
26 b/w tbl.
ISBN-13: 9783110650679
ISBN-10: 3110650673
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Glowik, Mario
Auflage: 3rd completely revised and updated Edition
Hersteller: De Gruyter
De Gruyter Oldenbourg
Maße: 280 x 210 x 12 mm
Von/Mit: Mario Glowik
Erscheinungsdatum: 21.09.2020
Gewicht: 0,509 kg
Artikel-ID: 115509444
Über den Autor
Mario Glowik, Berlin School of Economics and Law, Germany
Details
Empfohlen (bis): 16
Empfohlen (von): 13
Erscheinungsjahr: 2020
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: VIII
171 S.
56 farbige Illustr.
26 s/w Tab.
56 col. ill.
26 b/w tbl.
ISBN-13: 9783110650679
ISBN-10: 3110650673
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Glowik, Mario
Auflage: 3rd completely revised and updated Edition
Hersteller: De Gruyter
De Gruyter Oldenbourg
Maße: 280 x 210 x 12 mm
Von/Mit: Mario Glowik
Erscheinungsdatum: 21.09.2020
Gewicht: 0,509 kg
Artikel-ID: 115509444
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