Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.

This third edition has been updated to include:

• Four new chapters – Chapter 2 Destination sustainability and social responsibility; Chapter 3 Quality of life and wellbeing of destination residents; Chapter 11 Destination crisis management; and Chapter 20 Destination management performance measurement and management.
• 420 new and updated international case examples to show the practical realities and approaches to managing different destinations around the world.
• Coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others.
• A significantly improved illustration program.
• Keyword lists.

It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice.

Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.