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Cover: 9781398616844 | Marketing for Social Change | Kian Bakhtiari | Taschenbuch | Englisch
Dekorationsartikel gehören nicht zum Leistungsumfang.
Marketing for Social Change
How to Turn Purpose into Business and Social Impact
Taschenbuch von Kian Bakhtiari
Sprache: Englisch

29,40 €*

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Beschreibung
Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.
Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.
Über den Autor
Kian Bakhtiari is founder of The People, a creative company powered by a global community of young changemakers. Based in London, UK, he was formerly Youth Insight Lead at Dentsu and is now Advisor to UN Climate Change and One Young World Ambassador. For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network and is deeply passionate about using the power of creativity for good.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Can I really create change?; Chapter - 02: Challenge the status quo; Chapter - 03: Craft your mission; Chapter - 04: Find your community; Chapter - 05: Rise to the challenge; Chapter - 06: Lead a revolution; Chapter - 07: Start collaborating; Chapter - 08: From silos to systems; Chapter - 09: The power of co-creation; Chapter - 10: Managing backlash; Chapter - 11: Appendix: A social change playbook;
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398616844
ISBN-10: 1398616842
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bakhtiari, Kian
Hersteller: Kogan Page
Maße: 234 x 160 x 17 mm
Von/Mit: Kian Bakhtiari
Erscheinungsdatum: 03.10.2024
Gewicht: 0,389 kg
Artikel-ID: 127871560
Über den Autor
Kian Bakhtiari is founder of The People, a creative company powered by a global community of young changemakers. Based in London, UK, he was formerly Youth Insight Lead at Dentsu and is now Advisor to UN Climate Change and One Young World Ambassador. For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network and is deeply passionate about using the power of creativity for good.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Can I really create change?; Chapter - 02: Challenge the status quo; Chapter - 03: Craft your mission; Chapter - 04: Find your community; Chapter - 05: Rise to the challenge; Chapter - 06: Lead a revolution; Chapter - 07: Start collaborating; Chapter - 08: From silos to systems; Chapter - 09: The power of co-creation; Chapter - 10: Managing backlash; Chapter - 11: Appendix: A social change playbook;
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398616844
ISBN-10: 1398616842
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bakhtiari, Kian
Hersteller: Kogan Page
Maße: 234 x 160 x 17 mm
Von/Mit: Kian Bakhtiari
Erscheinungsdatum: 03.10.2024
Gewicht: 0,389 kg
Artikel-ID: 127871560
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