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Marketing in Web 3.0
Artificial Intelligence, the Metaverse and the Future of Marketing
Taschenbuch von Simon Kingsnorth
Sprache: Englisch

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Beschreibung
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Über den Autor
Simon Kingsnorth
Inhaltsverzeichnis
Chapter - 00: INTRODUCTION; Section - ONE: THE JOURNEY TO WEB 3.0; Chapter - 01: What have we learned from Web 2.0; Chapter - 02: Understanding the semantic web; Chapter - 03: What the blockchain means for marketing; Chapter - 04: Understanding the importance of gaming; Chapter - 05: The technology foundations; Chapter - 06: Ethics and marketing in Web 3.0; Section - TWO: MARKETING IN WEB 2.5; Chapter - 07: Creating VR and AR experiences; Chapter - 08: Using AI in your marketing; Chapter - 09: Marketing via the internet of things; Chapter - 10: How marketers have used Gamification; Chapter - 11: Learnings from existing mini metaverses; Chapter - 12: Delivering integrated marketing; Chapter - 13: The changing face of search; Chapter - 14: Building meaningful content strategies; Section - THREE: MARKETING IN WEB 3.0; Chapter - 15: How consumers will act in Web 3.0; Chapter - 16: Building your brand; Chapter - 17: Creating immersive experiences; Chapter - 18: Combining the virtual and the physical; Chapter - 19: Building a team for Web 3.0;
Details
Erscheinungsjahr: 2024
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398615502
ISBN-10: 1398615501
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kingsnorth, Simon
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 232 x 155 x 20 mm
Von/Mit: Simon Kingsnorth
Erscheinungsdatum: 24.09.2024
Gewicht: 0,486 kg
Artikel-ID: 128237140
Über den Autor
Simon Kingsnorth
Inhaltsverzeichnis
Chapter - 00: INTRODUCTION; Section - ONE: THE JOURNEY TO WEB 3.0; Chapter - 01: What have we learned from Web 2.0; Chapter - 02: Understanding the semantic web; Chapter - 03: What the blockchain means for marketing; Chapter - 04: Understanding the importance of gaming; Chapter - 05: The technology foundations; Chapter - 06: Ethics and marketing in Web 3.0; Section - TWO: MARKETING IN WEB 2.5; Chapter - 07: Creating VR and AR experiences; Chapter - 08: Using AI in your marketing; Chapter - 09: Marketing via the internet of things; Chapter - 10: How marketers have used Gamification; Chapter - 11: Learnings from existing mini metaverses; Chapter - 12: Delivering integrated marketing; Chapter - 13: The changing face of search; Chapter - 14: Building meaningful content strategies; Section - THREE: MARKETING IN WEB 3.0; Chapter - 15: How consumers will act in Web 3.0; Chapter - 16: Building your brand; Chapter - 17: Creating immersive experiences; Chapter - 18: Combining the virtual and the physical; Chapter - 19: Building a team for Web 3.0;
Details
Erscheinungsjahr: 2024
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398615502
ISBN-10: 1398615501
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kingsnorth, Simon
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 232 x 155 x 20 mm
Von/Mit: Simon Kingsnorth
Erscheinungsdatum: 24.09.2024
Gewicht: 0,486 kg
Artikel-ID: 128237140
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