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Cover: 9781642503807 | Marketing Mess to Brand Success: 30 Challenges to Transform Your...
Bild: 9781642503807 | Marketing Mess to Brand Success: 30 Challenges to Transform Your...
Cover: 9781642503807 | Marketing Mess to Brand Success: 30 Challenges to Transform Your...
Bild: 9781642503807 | Marketing Mess to Brand Success: 30 Challenges to Transform Your...
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Marketing Mess to Brand Success
30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)
Buch von Scott Jeffrey Miller
Sprache: Englisch

34,20 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
This Book Can Make You a Better Marketing ManagerIn this second book of Scott Miller's Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities. One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, figuring out the best brand strategy for a niche market, or trying to land your first job as brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.Avoid marketing messes and square up to successes. A marketing crash course will not make you a marketing star. But having a better understanding of the role of marketing in business development and making sure you're focused and aligned with the right areas of an organization may.
This Book Can Make You a Better Marketing ManagerIn this second book of Scott Miller's Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities. One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, figuring out the best brand strategy for a niche market, or trying to land your first job as brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.Avoid marketing messes and square up to successes. A marketing crash course will not make you a marketing star. But having a better understanding of the role of marketing in business development and making sure you're focused and aligned with the right areas of an organization may.
Über den Autor

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey's senior advisor on thought leadership, leading the strategy and development of the firm's speaker's bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Miller hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world's largest and fastest-growing leadership podcast, reaching more than six million people weekly. Miller also authors a leadership column for [...] and Utah Business and previously hosted the weekly iHeart Radio show Great Life, Great Career.

Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781642503807
ISBN-10: 1642503800
Sprache: Englisch
Einband: Gebunden
Autor: Miller, Scott Jeffrey
Hersteller: Mango Media
Maße: 236 x 162 x 30 mm
Von/Mit: Scott Jeffrey Miller
Erscheinungsdatum: 13.07.2021
Gewicht: 0,5 kg
Artikel-ID: 117973718
Über den Autor

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey's senior advisor on thought leadership, leading the strategy and development of the firm's speaker's bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Miller hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world's largest and fastest-growing leadership podcast, reaching more than six million people weekly. Miller also authors a leadership column for [...] and Utah Business and previously hosted the weekly iHeart Radio show Great Life, Great Career.

Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781642503807
ISBN-10: 1642503800
Sprache: Englisch
Einband: Gebunden
Autor: Miller, Scott Jeffrey
Hersteller: Mango Media
Maße: 236 x 162 x 30 mm
Von/Mit: Scott Jeffrey Miller
Erscheinungsdatum: 13.07.2021
Gewicht: 0,5 kg
Artikel-ID: 117973718
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