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New entries have to have a very good business concept and a sophisticated marketing strategy to survive in this business.
TravelAdviser.net is a new entrant. It is their vision to provide an economically successful international travel information network with the main aim of investing in local communities in developing countries.
By starting a business, a vision of the future of the company is essential. However, the choice of the marketing strategy can determine success or defeat.
On the following pages, different possible marketing strategies for TravelAdviser.net will be analysed. Furthermore, one strategy will be chosen to develop a successful marketing mix and plan.
By analysing current promotion and communication activities, recommendations for a successful e-marketing campaign will be given.
New entries have to have a very good business concept and a sophisticated marketing strategy to survive in this business.
TravelAdviser.net is a new entrant. It is their vision to provide an economically successful international travel information network with the main aim of investing in local communities in developing countries.
By starting a business, a vision of the future of the company is essential. However, the choice of the marketing strategy can determine success or defeat.
On the following pages, different possible marketing strategies for TravelAdviser.net will be analysed. Furthermore, one strategy will be chosen to develop a successful marketing mix and plan.
By analysing current promotion and communication activities, recommendations for a successful e-marketing campaign will be given.
| Medium: | Taschenbuch |
|---|---|
| Inhalt: | 32 S. |
| ISBN-13: | 9783640862306 |
| ISBN-10: | 3640862309 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Punzel, Thomas |
| Auflage: | 2. Auflage |
| Hersteller: | GRIN Verlag |
| Maße: | 210 x 148 x 3 mm |
| Von/Mit: | Thomas Punzel |
| Erscheinungsdatum: | 14.03.2011 |
| Gewicht: | 0,062 kg |
| Medium: | Taschenbuch |
|---|---|
| Inhalt: | 32 S. |
| ISBN-13: | 9783640862306 |
| ISBN-10: | 3640862309 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Punzel, Thomas |
| Auflage: | 2. Auflage |
| Hersteller: | GRIN Verlag |
| Maße: | 210 x 148 x 3 mm |
| Von/Mit: | Thomas Punzel |
| Erscheinungsdatum: | 14.03.2011 |
| Gewicht: | 0,062 kg |
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