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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
This text offers an accessible guide to media research with an expanded range of examples from across the world and an updated account of the latest advances in digital media research. By considering methods in context, it particularly focuses on the benefits of combining different methods in the same research project.
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
This text offers an accessible guide to media research with an expanded range of examples from across the world and an updated account of the latest advances in digital media research. By considering methods in context, it particularly focuses on the benefits of combining different methods in the same research project.
| Erscheinungsjahr: | 2018 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781137528247 |
| ISBN-10: | 1137528249 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Anders Hansen
David Machin |
| Auflage: | 2. Auflage |
| Hersteller: | Macmillan Education UK |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | IX, 314 p. |
| Maße: | 235 x 155 x 17 mm |
| Von/Mit: | Anders Hansen (u. a.) |
| Erscheinungsdatum: | 13.10.2018 |
| Gewicht: | 0,498 kg |
| Erscheinungsjahr: | 2018 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781137528247 |
| ISBN-10: | 1137528249 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Anders Hansen
David Machin |
| Auflage: | 2. Auflage |
| Hersteller: | Macmillan Education UK |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | IX, 314 p. |
| Maße: | 235 x 155 x 17 mm |
| Von/Mit: | Anders Hansen (u. a.) |
| Erscheinungsdatum: | 13.10.2018 |
| Gewicht: | 0,498 kg |
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