Markus Posset: Media Economics in Austria

Cover: 9783658421946 | Media Economics in Austria | Markus Posset | Taschenbuch | Paperback

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Sprache: Englisch

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Beschreibung

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media?

It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that's exactly how it's laid out: Readable for everyone and explained in an understandable way.

Über den Autor

Markus POSSET is a well-known Austrian media manager, investor, management consultant, lobbyist and political advisor. Among other things, he was COO of Echo Medienhaus Group, Managing Director of Verlagsgruppe News (VGN) and thus also head of the two leading Austrian media "Profil" and "Trend" as well as Managing Director of Mediengruppe Österreich. He also works as a lecturer at the Vienna University of Applied Sciences for Journalism & Media Management. As a prominent supporter of the anti-corruption referendum in Austria, POSSET is particularly concerned about free media per se and their future. In 2021, Markus POSSET was awarded the "Golden Decoration of Merit" by the Republic of Austria by the Austrian Federal President for his special services as a media manager. Furthermore Markus POSSET was appointed on the part of the Albanian Prime Minister and Exequatur by the Austrian Federal President as "Honorary Consul of the Republic of Albania in Austria".

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Zusammenfassung

Exciting overview of the media, how they work and the challenges they face

Compact knowledge for students and practitioners

Understandable, simple presentation of the complex media landscape

Inhaltsverzeichnis

General.- Print media.- Television.- Radio.- The Internet.- Conclusion.

Details

Erscheinungsjahr:	2023
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xiv 133 S. 12 s/w Illustr. 6 farbige Illustr. 133 p. 18 illus. 6 illus. in color.
ISBN-13:	9783658421946
ISBN-10:	3658421940
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Posset, Markus
Auflage:	1st ed. 2023
Hersteller:	Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden GmbH
Maße:	210 x 148 x 9 mm
Von/Mit:	Markus Posset
Erscheinungsdatum:	18.08.2023
Gewicht:	0,202 kg

Artikel-ID: 127155404