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Cover: 9780240807621 | Media Promotion & Marketing for Broadcasting, Cable & the Internet
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
Taschenbuch von Susan Tyler Eastman (u. a.)
Sprache: Englisch

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Beschreibung
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and [...] book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and [...] book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Über den Autor
Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein
Inhaltsverzeichnis

1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.

Details
Erscheinungsjahr: 2006
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780240807621
ISBN-10: 0240807626
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Eastman, Susan Tyler
Ferguson, Douglas A.
Klein, Robert A.
Redaktion: Eastman, Susan Tyler
Ferguson, Douglas A.
Klein, Robert
Auflage: 5. Auflage
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 19 mm
Von/Mit: Susan Tyler Eastman (u. a.)
Erscheinungsdatum: 23.01.2006
Gewicht: 0,508 kg
Artikel-ID: 128410351
Über den Autor
Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein
Inhaltsverzeichnis

1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.

Details
Erscheinungsjahr: 2006
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780240807621
ISBN-10: 0240807626
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Eastman, Susan Tyler
Ferguson, Douglas A.
Klein, Robert A.
Redaktion: Eastman, Susan Tyler
Ferguson, Douglas A.
Klein, Robert
Auflage: 5. Auflage
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 19 mm
Von/Mit: Susan Tyler Eastman (u. a.)
Erscheinungsdatum: 23.01.2006
Gewicht: 0,508 kg
Artikel-ID: 128410351
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