Mark Deuze: Media Work | Taschenbuch

Cover: 9780745639253 | Media Work | Mark Deuze | Taschenbuch | 288 S. | Englisch | 2007

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Beschreibung

The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today.

Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online.

The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

Über den Autor

Mark Deuze is Assistant Professor of Telecommunications at Indiana University.

Inhaltsverzeichnis

Preface vii

1 Liquid Life, Work, and Media 1

2 Creative Industries, Convergence Culture, and Media Work 45

3 Media Professions in a Digital Age 84

4 Advertising, Public Relations, and Marketing Communications 113

5 Journalism 141

6 Film and Television Production 171

7 Game Design and Development 201

8 Conclusion: Liquid Media Work 233

Notes 243

References 250

Index 266

Details

Erscheinungsjahr:	2007
Fachbereich:	Allgemeines
Rubrik:	Sozialwissenschaften
Medium:	Taschenbuch
Inhalt:	288 S.
ISBN-13:	9780745639253
ISBN-10:	0745639259
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Deuze, Mark
Hersteller:	Polity Press John Wiley & Sons
Maße:	210 x 162 x 22 mm
Von/Mit:	Mark Deuze
Erscheinungsdatum:	04.09.2007
Gewicht:	0,417 kg

Artikel-ID: 101998598