"The 'neurofication' of the humanities, social sciences, public policy, and the law has attracted promoters and detractors. What we have lacked until now is a critical but open-minded look at 'neuro.' This is what Rose and Abi-Rached have given us in this thoughtful and well-researched book. They do not jump on the neuro bandwagon, but instead offer a clear accounting of its appeal, its precedents in psychology and genetics, its genuine importance, and ultimately its limitations. A fascinating and important book."--Martha J. Farah, University of Pennsylvania

"Neuro makes a significant and original contribution to our understanding of the impact of the brain sciences on social and cultural processes. The scholarship throughout is brilliant. This book gives us extremely perceptive, detailed, and illuminating analyses of what is actually being claimed in the various branches of the neurosciences. It will attract a great deal of interest and controversy."--Emily Martin, author of Bipolar Expeditions: Mania and Depression in American Culture

"I enjoyed reading this book. It provides an interesting and comprehensive map of the many sciences and quasi-sciences that have embraced the 'neuro' prefix. I also appreciate how Rose and Abi-Rached manage to examine the explosion of 'neuros' with a critical eye, but without dismissing the genuine prospects that it may hold."--Michael E. Lynch, Cornell University