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Know the insider secrets, get your products to market, and make money!
Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.
* Develop your NPD strategy
*
Generate ideas forproducts and services
*
Understand what your customers really want
*
Keep projects on track
*
Have effective cross-functional teams
*
Collaborate with global partners
Know the insider secrets, get your products to market, and make money!
Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.
* Develop your NPD strategy
*
Generate ideas forproducts and services
*
Understand what your customers really want
*
Keep projects on track
*
Have effective cross-functional teams
*
Collaborate with global partners
Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.
Foreword xxi
Introduction 1
Part I: The Basics of New Product Development 9
Chapter 1: It Takes a Company 11
Chapter 2: What Are You Developing, and Why? 23
Chapter 3: Defining Your Product Strategy 37
Part II: Charting the Ocean of Opportunity for New Products 59
Chapter 4: What Do Your Customers Really Want? 61
Chapter 5: Turning Your Company into an Idea Factory 89
Chapter 6: Picking Winners and Losing Losers 115
Chapter 7: Making the Most of Technology 127
Chapter 8: Focusing Your NPD Efforts 147
Part III: Navigating the River of Product Development 165
Chapter 9: One Foot in Front of the Other: The Product Development Process 167
Chapter 10: Organizing the NPD Troops 191
Chapter 11: Managing Your Corporation's NPD Resources 211
Chapter 12: Using Reviews to Keep Projects on Track 233
Chapter 13: Launching Products for Market Success 253
Part IV: New Challenges in Product Development 271
Chapter 14: Developing Products in the Digital Age 273
Chapter 15: Product Development Goes Global 287
Chapter 16: Choose Your Partner! Partners in Product Development 303
Part V: The Part of Tens 317
Chapter 17: Ten Ideas on Ways to Test Your New Products 319
Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts 329
Appendix: Business Case Outline 339
Index 341
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9780470117705 |
| ISBN-10: | 0470117702 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Karol, Robin
Nelson, Beebe |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 191 x 21 mm |
| Von/Mit: | Robin Karol (u. a.) |
| Erscheinungsdatum: | 01.05.2007 |
| Gewicht: | 0,723 kg |
Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.
Foreword xxi
Introduction 1
Part I: The Basics of New Product Development 9
Chapter 1: It Takes a Company 11
Chapter 2: What Are You Developing, and Why? 23
Chapter 3: Defining Your Product Strategy 37
Part II: Charting the Ocean of Opportunity for New Products 59
Chapter 4: What Do Your Customers Really Want? 61
Chapter 5: Turning Your Company into an Idea Factory 89
Chapter 6: Picking Winners and Losing Losers 115
Chapter 7: Making the Most of Technology 127
Chapter 8: Focusing Your NPD Efforts 147
Part III: Navigating the River of Product Development 165
Chapter 9: One Foot in Front of the Other: The Product Development Process 167
Chapter 10: Organizing the NPD Troops 191
Chapter 11: Managing Your Corporation's NPD Resources 211
Chapter 12: Using Reviews to Keep Projects on Track 233
Chapter 13: Launching Products for Market Success 253
Part IV: New Challenges in Product Development 271
Chapter 14: Developing Products in the Digital Age 273
Chapter 15: Product Development Goes Global 287
Chapter 16: Choose Your Partner! Partners in Product Development 303
Part V: The Part of Tens 317
Chapter 17: Ten Ideas on Ways to Test Your New Products 319
Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts 329
Appendix: Business Case Outline 339
Index 341
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9780470117705 |
| ISBN-10: | 0470117702 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Karol, Robin
Nelson, Beebe |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 191 x 21 mm |
| Von/Mit: | Robin Karol (u. a.) |
| Erscheinungsdatum: | 01.05.2007 |
| Gewicht: | 0,723 kg |
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