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Cover: 9781398609631 | Next Generation Retail | Deborah Weinswig (u. a.) | Taschenbuch | 2023
Dekorationsartikel gehören nicht zum Leistungsumfang.
Next Generation Retail
How to Use New Technology to Innovate for the Future
Taschenbuch von Deborah Weinswig (u. a.)
Sprache: Englisch

41,45 €*

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Beschreibung
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
Über den Autor
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail.

Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.
Inhaltsverzeichnis
Chapter - 00: Introduction - The changing nature of today's consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What's ahead? The future outlook for retail; Chapter - 12: What's ahead?; Chapter - 13: Creating your roadmap
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398609631
ISBN-10: 1398609633
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Weinswig, Deborah
Hartmann, Renee
Hersteller: Taylor & Francis Ltd (Sales)
Maße: 232 x 155 x 19 mm
Von/Mit: Deborah Weinswig (u. a.)
Erscheinungsdatum: 28.02.2023
Gewicht: 0,496 kg
Artikel-ID: 121574220
Über den Autor
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail.

Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.
Inhaltsverzeichnis
Chapter - 00: Introduction - The changing nature of today's consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What's ahead? The future outlook for retail; Chapter - 12: What's ahead?; Chapter - 13: Creating your roadmap
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398609631
ISBN-10: 1398609633
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Weinswig, Deborah
Hartmann, Renee
Hersteller: Taylor & Francis Ltd (Sales)
Maße: 232 x 155 x 19 mm
Von/Mit: Deborah Weinswig (u. a.)
Erscheinungsdatum: 28.02.2023
Gewicht: 0,496 kg
Artikel-ID: 121574220
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