Martin Curley is Professor of Innovation at Maynooth University, Ireland. He is co-founder of the Innovation Value Institute, an industry-academic open innovation consortium that strives to research and promote structural change in the way companies and governments achieve value through information technology. He chairs the European Union Open Innovation Strategy and Policy group (OISPG), an industry-led group advising on strategic priorities for open and service innovation and is a member of the EU Connect Advisory Forum and the EU Horizon 2020 Advisory Group on international Cooperation. Martin is also Senior Vice President and Group Head for Global Digital Practice at MasterCard providing digital thought and practice leadership to MasterCard customers. Previously he was vice president at Intel Corporation and director of Intel Labs Europe, the company's network of more than 40 research labs, development centers and open innovation collaborations spanning the European region. He also served as a senior principal engineer at Intel Labs Europe and lead Intel's research and innovation engagement with the European Commission and the broader European Union research ecosystem.

Bror Salmelin isAdvisor for Innovation Systems, DG Communications Networks, Contents and Technology at the European Commission. He was the deputy of the IT department of the Finnish Technology and Innovation Agency in 1984-97. In this capacity he represented Finland in the EU ESPRIT and ICT research programmes. He was the EFTA chair and co-designer of the global Intelligent Manufacturing Systems initiative since 1990. He was representing Finland in the Consulate of Los Angeles as Vice Consul in 1997-98 with the responsibility to build bridges between the Finnish and Californian innovation systems and moved in 1998 to European Commission to lead the units of Integration in Manufacturing, later eCommerce and Collaborative work before becoming advisor to the DG. He is the initiator of the European Network of Living Labs which now has more than 350 sites worldwide, and also the initiator of the Open Innovation activities in the European Commission. He is member of the New Club of Paris, IVI advisory board and founder of the EU OISPG.

Presents the emerging innovation paradigm, Open Innovation 2.0 (OI2)

Delivers foundational knowledge of Open Innovation 2.0 with practical methods and examples

Features case studies illustrating the drivers of modern innovation in the context of the twenty characteristics for Open Innovation 2.0