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Platform Business Models
Frameworks, Concepts and Design
Buch von R. Srinivasan
Sprache: Englisch

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Beschreibung
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others.

The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others.

The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.
Über den Autor

R Srinivasan is Professor of Strategy at the Indian Institute of Management Bangalore. He teaches courses on strategy and platform business models for MBA students at IIMB and the Friedrich Alexander University of Erlangen-Nuremberg, Germany. He has written a lot of cases and articles on platform businesses in India and Germany. He also engages with a variety of startups and businesses that operate platform business models as an advisor and consultant. He earned his doctoral degree from the Indian Institute of Management Ahmedabad.

Zusammenfassung

Offers a field guide for setting up platform firms, leveraging and capturing value from network effects and complementary ecosystems

Provides specific frameworks for analyzing platform business firms

Examines the influence of platform firms in the post-digital economies

Inhaltsverzeichnis
Chapter 1. Introduction.- Chapter 2. Network effects.- Chapter 3. FaircentTM: Powering P2P Lending Revolution.- Chapter 4. Value creation in platforms.- Chapter 5. Swiggy(TM), Foodora(TM), and Yelp(TM): Hyperlocal Platforms.- Chapter 6. Network mobilization.- Chapter 7. [...].- Chapter 8. Just Dial Limited.- Chapter 9. Practo.- Chapter 10. Pricing and subsidies.- Chapter 11. Zomato(TM) Gold: Platform Overreach.- Chapter 12. Platform architecture.- Chapter 13. Delhivery: Leveraging the Platform.- Chapter 14. Winner-takes-all dynamics.- Chapter 15. Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem.
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xvii
346 S.
12 s/w Illustr.
71 farbige Illustr.
346 p. 83 illus.
71 illus. in color.
ISBN-13: 9789811628375
ISBN-10: 9811628378
Sprache: Englisch
Einband: Gebunden
Autor: Srinivasan, R.
Auflage: 1st edition 2021
Hersteller: Springer Singapore
Springer Nature Singapore
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 241 x 160 x 26 mm
Von/Mit: R. Srinivasan
Erscheinungsdatum: 14.06.2021
Gewicht: 0,711 kg
Artikel-ID: 119920377
Über den Autor

R Srinivasan is Professor of Strategy at the Indian Institute of Management Bangalore. He teaches courses on strategy and platform business models for MBA students at IIMB and the Friedrich Alexander University of Erlangen-Nuremberg, Germany. He has written a lot of cases and articles on platform businesses in India and Germany. He also engages with a variety of startups and businesses that operate platform business models as an advisor and consultant. He earned his doctoral degree from the Indian Institute of Management Ahmedabad.

Zusammenfassung

Offers a field guide for setting up platform firms, leveraging and capturing value from network effects and complementary ecosystems

Provides specific frameworks for analyzing platform business firms

Examines the influence of platform firms in the post-digital economies

Inhaltsverzeichnis
Chapter 1. Introduction.- Chapter 2. Network effects.- Chapter 3. FaircentTM: Powering P2P Lending Revolution.- Chapter 4. Value creation in platforms.- Chapter 5. Swiggy(TM), Foodora(TM), and Yelp(TM): Hyperlocal Platforms.- Chapter 6. Network mobilization.- Chapter 7. [...].- Chapter 8. Just Dial Limited.- Chapter 9. Practo.- Chapter 10. Pricing and subsidies.- Chapter 11. Zomato(TM) Gold: Platform Overreach.- Chapter 12. Platform architecture.- Chapter 13. Delhivery: Leveraging the Platform.- Chapter 14. Winner-takes-all dynamics.- Chapter 15. Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem.
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xvii
346 S.
12 s/w Illustr.
71 farbige Illustr.
346 p. 83 illus.
71 illus. in color.
ISBN-13: 9789811628375
ISBN-10: 9811628378
Sprache: Englisch
Einband: Gebunden
Autor: Srinivasan, R.
Auflage: 1st edition 2021
Hersteller: Springer Singapore
Springer Nature Singapore
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 241 x 160 x 26 mm
Von/Mit: R. Srinivasan
Erscheinungsdatum: 14.06.2021
Gewicht: 0,711 kg
Artikel-ID: 119920377
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