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Cover: 9781422187395 | Playing to Win: How Strategy Really Works | A. G. Lafley (u. a.)
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Playing to Win
How Strategy Really Works
Buch von A G Lafley (u. a.)
Sprache: Englisch

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Beschreibung
Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.
Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.
Über den Autor
A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley’s leadership, P&G’s sales doubled, its profits quadrupled, its market value increased by more than [...] billion, and its portfolio of billion-dollar brands—like Tide, Pampers, Olay, and Gillette—grew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth.

Roger Martin is Dean of the University of Toronto’s Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review, the Financial Times, and the Washington Post, among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.
Inhaltsverzeichnis
ENG
Details
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 260 S.
ISBN-13: 9781422187395
ISBN-10: 142218739X
Sprache: Englisch
Einband: Gebunden
Autor: Lafley, A G
Martin, Roger L
Hersteller: Harvard Business Review Press
Maße: 240 x 161 x 24 mm
Von/Mit: A G Lafley (u. a.)
Erscheinungsdatum: 05.02.2013
Gewicht: 0,5 kg
Artikel-ID: 106600655
Über den Autor
A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley’s leadership, P&G’s sales doubled, its profits quadrupled, its market value increased by more than [...] billion, and its portfolio of billion-dollar brands—like Tide, Pampers, Olay, and Gillette—grew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth.

Roger Martin is Dean of the University of Toronto’s Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review, the Financial Times, and the Washington Post, among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.
Inhaltsverzeichnis
ENG
Details
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 260 S.
ISBN-13: 9781422187395
ISBN-10: 142218739X
Sprache: Englisch
Einband: Gebunden
Autor: Lafley, A G
Martin, Roger L
Hersteller: Harvard Business Review Press
Maße: 240 x 161 x 24 mm
Von/Mit: A G Lafley (u. a.)
Erscheinungsdatum: 05.02.2013
Gewicht: 0,5 kg
Artikel-ID: 106600655
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