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Cover: 9780071373326 | POWER OF SIMPLICITY | Trout | Taschenbuch | Kartoniert / Broschiert
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POWER OF SIMPLICITY
Taschenbuch von Trout
Sprache: Englisch

26,30 €*

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Beschreibung

"Engaging... Trout practices what he preaches."--Publishers Weekly

"Compelling."--Booklist

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.

  • •
Fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. • Embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. • Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. • Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.

"Engaging... Trout practices what he preaches."--Publishers Weekly

"Compelling."--Booklist

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.

  • •
Fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. • Embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. • Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. • Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.
Über den Autor
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
Zusammenfassung
According to a recent article in the Harvard Business Reviews, "Management is...generously paid, enormously influential and significantly devoid of common sense." Bestselling author Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In The Power of Simplicity, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, business guru Jack Trout shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day to day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensica management philosophies that waste valuable time and energy and detract from the real goals of the company.
Details
Erscheinungsjahr: 2000
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780071373326
ISBN-10: 0071373322
UPC: 639785326090
EAN: 0639785326090
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Trout
Orchester: Rivkin, Steve
Hersteller: McGraw-Hill Education
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 12 mm
Von/Mit: Trout
Erscheinungsdatum: 08.07.2000
Gewicht: 0,326 kg
Artikel-ID: 121014856
Über den Autor
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
Zusammenfassung
According to a recent article in the Harvard Business Reviews, "Management is...generously paid, enormously influential and significantly devoid of common sense." Bestselling author Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In The Power of Simplicity, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, business guru Jack Trout shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day to day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensica management philosophies that waste valuable time and energy and detract from the real goals of the company.
Details
Erscheinungsjahr: 2000
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780071373326
ISBN-10: 0071373322
UPC: 639785326090
EAN: 0639785326090
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Trout
Orchester: Rivkin, Steve
Hersteller: McGraw-Hill Education
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 12 mm
Von/Mit: Trout
Erscheinungsdatum: 08.07.2000
Gewicht: 0,326 kg
Artikel-ID: 121014856
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