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Cover: 9780521066013 | Product Innovation | David L. Rainey | Taschenbuch | Englisch | 2008
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Product Innovation
Leading Change Through Integrated Product Development
Taschenbuch von David L. Rainey
Sprache: Englisch

117,95 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
Über den Autor
David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.
Inhaltsverzeichnis
Preface; Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development; 2. Strategic logic of product innovation; 3. New product development process and organizational aspects; Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1); 5. Concept development and selection (phase 2); 6. New product development program definition (phase 3); 7. Product/market considerations, integrated product design and product architecture; 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign; 9. Production strategies and methods: operational and manufacturing implications; 10. Financial applications and implications; 11. Design and development (phase 4); 12. Validation phase (phase 5); 13. Pre-commercialization (phase 6) and launch; 14. Concluding remarks and insights about product innovation in the 21st century; Glossary; References.
Details
Erscheinungsjahr: 2008
Fachbereich: Allgemeines
Genre: Importe, Technik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9780521066013
ISBN-10: 0521066018
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Rainey, David L.
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 170 x 34 mm
Von/Mit: David L. Rainey
Erscheinungsdatum: 29.02.2008
Gewicht: 1,087 kg
Artikel-ID: 101837331
Über den Autor
David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.
Inhaltsverzeichnis
Preface; Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development; 2. Strategic logic of product innovation; 3. New product development process and organizational aspects; Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1); 5. Concept development and selection (phase 2); 6. New product development program definition (phase 3); 7. Product/market considerations, integrated product design and product architecture; 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign; 9. Production strategies and methods: operational and manufacturing implications; 10. Financial applications and implications; 11. Design and development (phase 4); 12. Validation phase (phase 5); 13. Pre-commercialization (phase 6) and launch; 14. Concluding remarks and insights about product innovation in the 21st century; Glossary; References.
Details
Erscheinungsjahr: 2008
Fachbereich: Allgemeines
Genre: Importe, Technik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9780521066013
ISBN-10: 0521066018
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Rainey, David L.
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 170 x 34 mm
Von/Mit: David L. Rainey
Erscheinungsdatum: 29.02.2008
Gewicht: 1,087 kg
Artikel-ID: 101837331
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