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products and students in an MBA program, this book outlines
the challenges of launching a service and solutions business
within a product-oriented organization. You might view services
and solutions as a means to financial growth, reduced
revenue volatility, greater differentiation from the competition,
increased share of customer budget, and improved customer
satisfaction, loyalty, and lock-in; but the authors visualize the
transition from products sold to services rendered and identify
the challenges that leaders will face during the transformation.
Inside, the authors provide a framework-the service infusion
continuum-to describe the different types of services
and solutions that a product-rich company can offer beyond
warranties, call centers, and websites that support customers
in their use of products.
products and students in an MBA program, this book outlines
the challenges of launching a service and solutions business
within a product-oriented organization. You might view services
and solutions as a means to financial growth, reduced
revenue volatility, greater differentiation from the competition,
increased share of customer budget, and improved customer
satisfaction, loyalty, and lock-in; but the authors visualize the
transition from products sold to services rendered and identify
the challenges that leaders will face during the transformation.
Inside, the authors provide a framework-the service infusion
continuum-to describe the different types of services
and solutions that a product-rich company can offer beyond
warranties, call centers, and websites that support customers
in their use of products.
Professor of Marketing and an award-winning
teacher and researcher at the Kenan-Flagler Business School
at the University of North Carolina.
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781606497487 |
| ISBN-10: | 1606497480 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Zeithaml, Valarie A.
Brown, Stephen W. |
| Hersteller: | Business Expert Press |
| Maße: | 229 x 152 x 8 mm |
| Von/Mit: | Valarie A. Zeithaml (u. a.) |
| Erscheinungsdatum: | 15.08.2014 |
| Gewicht: | 0,206 kg |
Professor of Marketing and an award-winning
teacher and researcher at the Kenan-Flagler Business School
at the University of North Carolina.
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781606497487 |
| ISBN-10: | 1606497480 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Zeithaml, Valarie A.
Brown, Stephen W. |
| Hersteller: | Business Expert Press |
| Maße: | 229 x 152 x 8 mm |
| Von/Mit: | Valarie A. Zeithaml (u. a.) |
| Erscheinungsdatum: | 15.08.2014 |
| Gewicht: | 0,206 kg |
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